Senior Product Strategist, Education

Are you an educator at heart yearning to make a greater impact? Do you love defining product strategy and helping others succeed? Are you an advocate for technology solutions that help all learners thrive?

The Senior Product Strategist at RethinkEd shapes the vision, roadmap and market strategy for the RethinkEd and Vizzle products that span student wellness, social-emotional-learning, behavior and special education.

This role combines product strategy with deep subject matter expertise. The ideal candidate understands the SEL and overall education market, how schools and districts operate, and how educators, counselors, psychologists, social workers, administrators, and other professionals work together to support students. 

Collaborating within the Product team and with Engineering, Sales, Marketing, and Customer Success, the Senior Product Strategist will identify market opportunities, guide product direction, and ensure our solutions address meaningful needs for students and the professionals who serve them, using AI tools to speed research and prototyping.

Key Responsibilities 

• Define and drive the vision, strategy, positioning, and roadmap for RethinkEd’s portfolio of products, with an AI-native perspective 

• Identify market trends, customer needs, competitive opportunities, and areas for growth. 

• Build business cases grounded in market potential, customer value, measurable outcomes, and business impact. 

• Partner with sales, marketing, and customer success to inform positioning and go-to-market strategy. 

• Deeply understand the roles and workflows of educators, counselors, psychologists, social workers, behavioral specialists, administrators, and district leaders. 

• Build relationships with school and district leaders, practitioners, researchers, and industry partners. 

• Use customer feedback, market research, product data, and evidence-based practices to guide product decisions. 

Product Direction & Innovation 

• Translate market and customer insights into clear product priorities and roadmap recommendations. 

• Partner with Product Managers, design, and engineering to create solutions that fit real school workflows. 

• Guide experiences that help school professionals identify student needs, coordinate support, monitor progress, and measure outcomes. 

• Leverage AI tools to research, prototype, and validate product experiences quickly and responsibly. 

Performance & Growth 

• Define success measures tied to adoption, customer value, student and educator outcomes, and business growth. 

• Monitor product and market performance and recommend where to improve, expand, or invest. 

• Represent the voice of the market and school-based professionals in strategic product decisions. 

• Contribute to RethinkEd’s thought leadership and visibility in the SEL and mental health community. 

• Mission-driven organization making a meaningful difference in the lives of students and educators.
• Collaborative, growth-oriented culture that values innovation and accountability.
• Competitive compensation package with performance-based incentives.
• Comprehensive benefits, including health, dental, vision, retirement plan, and paid time off.
• Remote-first workplace with flexibility and national reach.

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities. 

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