Audience and Marketing Specialist

Role: Audience and Marketing Specialist

Reports to: Audience and Marketing Director

Team: Audience

Employment Type: Full-Time, Union

Minimum Experience: 2-3 years

Compensation: $70,000

Location: CO, IL, MN, NY, NJ, PA, DC/MD/VA (Remote)

Rewire News Group is a 501(c)(3) nonprofit media organization and the only national publication exclusively dedicated to reporting on reproductive and sexual health, rights, and justice. We’re a nonprofit, no-paywall, multiplatform newsroom that reaches hundreds of thousands of people per month across our site, social channels, newsletter, podcast, and events. Since our launch in 2012, our core mission has remained unchanged: To combat pervasive disinformation and misinformation about reproductive and sexual health, rights, and justice. Rewire News Group is a remote, independent organization and an equal opportunity employer. Black, Indigenous and other people of color; LGBTQIA people; and people with disabilities are strongly encouraged to apply. For more information about Rewire, please visit our website.

Location: Rewire News Group is a distributed, all-remote organization. The Audience and Marketing Specialist must be based within the continental U.S. and legally authorized to work in the U.S. without requiring employer sponsorship. Preference will be given to candidates in locations in which current staff operate, with ideal candidates based in CO, IL, MN, NY, NJ, PA, DC/MD/VA.

Rewire News Group is looking for a driven, detail-oriented Audience and Marketing Specialist to report to the Audience and Marketing Director on social media and video content creation, project management, and audience engagement matters, along with strategic initiatives. As a member of the Rewire News Group team, you will have a problem-solving mindset, comfort with managing multiple deliverables across projects, and a get-it-done approach to our work. This is a news organization, so you should be a quick and fluid writer who can synthesize complicated articles into punchy social copy. And most importantly, this person is absolutely committed to the mission of Rewire News Group: combating pervasive disinformation and misinformation about reproductive and sexual health, rights, and justice. We welcome and encourage applicants with non-traditional career paths. If you don’t exactly meet the qualifications outlined here, please apply and tell us how your own experiences would equip you for the job.

JOB DESCRIPTION

Audience and Marketing Specialist

CORE RESPONSIBILITIES 

The Audience and Marketing Specialist has a demonstrated background of 2-3 years of experience in social media content creation (Instagram, TikTok, YouTube, Bluesky, and others) and can expertly identify and use analytics and audience insights to drive social media narratives, audience engagement, and online conversations to meet news and cultural moments as it relates to reproductive rights, justice, and sexual health and wellness. They are tuned into social media best practices and conversations happening on all social platforms and understand how to engage audiences online.

As part of the Audience and Marketing Team, the Audience and Marketing Specialist will work closely with the Audience and Marketing Director to build, execute, and iterate multiplatform audience strategy with a strong emphasis on original and podcast video content.

The Audience and Marketing Specialist will create, edit, produce, and promote digital content, including videos, and collaborate closely with the Editorial, Podcast, and Operations teams.

What You'll Do

• Social Media Management
  • Write, edit, and publish daily social posts on Meta Suite, LinkedIn, Twitter, Bluesky, and other platforms with a clear voice that fits the platform consistently and on-brand.
  • Work closely with editorial, podcast, and newsletter teams to turn Rewire News Group’s editorial work (like articles, newsletters, and podcast episodes) into engaging social copy, captions, threads, and promo clips.
  • Create and manage a content calendar that covers podcast launches, editorial campaigns, guest announcements, trending topics, and evergreen content.
  • Identify and develop a pipeline of potential partners, collaborators, and creators with brand alignment who can help us reach more people. 
  • Design simple, polished social graphics like quote cards, story frames, and thumbnails using Canva or similar tools.
  • Assist the team with virtual and live editorial events and campaigns, as needed.
• Vertical Video
  • Select, edit, and package short video clips (30 to 120 seconds) from podcasts and editorial projects for Instagram Reels, YouTube Shorts, TikTok, and similar platforms.
  • Write punchy, attention-grabbing, and platform-tailored short video scripts and on-screen text for vertical videos, promo, and teaser clips.
  • Lead social video quality control (g. best practice criteria, accurate captions, branding, correct format, etc.)
• Performance Analysis
  • Support executing platform strategies to grow reach and engagement.
  • Support tracking and reporting on social media performance using native analytics, GA4, Airtable dashboards, or similar tools.
  • Keep an eye on trends and platform updates and share proactive ideas with the team about new formats, tools, and tactics.
  • Coordinate timelines, approvals, and asset needs across teams to iterate workflows.

Qualifications 

• 2–3 years of experience managing social channels for a media brand, newsroom, nonprofit, or similar organization
• Experience in news, journalism, or mission-driven storytelling
• Familiarity with podcast promotional strategies
• A sense of humor and the judgment to use it
• Strong writing and editing skills. 
• Ability to work remotely and on your own while also being present for your job and meeting your responsibilities;
• Excellent written and oral communication skills, and a strong ability to multitask in a fast-paced environment;
• Ability to write short promo scripts: punchy, platform-aware, and 30–60 seconds in scope
• Comfortable with basic video editing for social: trimming, captioning, light formatting, and simple exports using tools like CapCut, Descript, Premiere Rush, or similar
• Ability to create simple graphics using Canva, Adobe Express, or similar
• Instinct for audience development, understanding how people read, watch, and share across different platforms
• Skilled in data and performance—not just pulling numbers, but understanding what they mean
• Strong organizational skills across platforms in a fast-paced environment
• Collaborative, communicative, and reliable, especially in a remote or hybrid environment
• Genuinely curious about how audiences behave across newsletters, podcasts, SEO, platform dynamics, and how independent media builds sustainable reach.

In order to submit an application, the applicant must agree to the following:

I attest that I am the sole intellectual author of all materials submitted to Rewire News Group as part of this application and any subsequent exercises conducted as part of the selection process. I agree that I did not use artificial intelligence tools to write or edit this application, and will limit any use of AI to research purposes. I acknowledge that my materials will be scanned by an AI detector; that my work will not be accepted if there is evidence that AI was used in writing or editing my application materials, or assigned application exercises.