Digital Media Strategist

Los Angelesmid

MarketingDigital Media Strategist

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Quick Summary

Key Responsibilities

Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred. 4+ years of proven experience leading digital media strategy,

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MarketingDigital Media Strategist

At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four-generation, family-owned winery and one of America's fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments. Rooted in California and committed to quality, sustainability, and innovation, we're proud to honor our heritage while shaping the future of winemaking.

The Digital Media Strategist position will lead digital media strategy, planning, and execution for the Riboli Family Wine brand portfolio across various paid media channels such as Google Search, YouTube, Display, OTT, CTV, Streaming Radio, Email, etc. This role will work to determine the optimal media mix to best resonate with our audiences and support the goals of the various brand teams. Closely partners with Senior Digital Media Manger to ensure digital campaigns are successfully executed from planning to execution, with an emphasis on recapping and understanding the results. This role requires expertise in all aspects of media campaigns from ideation to media selection along with negotiation, execution, optimization, and reporting.

The ideal candidate has strong attention to detail, is highly analytical, and likes to have input into the creative process. This role is highly collaborative, welcoming ideas for process improvements and campaign optimization. This role must be able to communicate effectively and collaborate across multiple departments.

Responsibilities

~2 min read

→Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred.
→4+ years of proven experience leading digital media strategy, with strong expertise in media planning and buying.
→Strategic thinker with a strong analytical mindset and attention to detail
→Excellent project management and cross-functional collaboration skills
→Strong communication and vendor management abilities
→Ability to balance creative vision with performance-driven decision-making
→Comfortable operating in a fast-paced, evolving marketing environment

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Pay Range

$70,000—$80,000 USD

At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and working conditions required of employees assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.