Senior Lifecycle Marketing Manager

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

• Build the self-serve lifecycle funnel for one of Rippling’s fastest-growing products — design the architecture, define journey stages, build and scale programs in Iterable that convert free trial users to paid, implement lifecycle hierarchy logic with MOps, and enforce entry/exit criteria
• Own and execute lifecycle campaigns end-to-end: copywriting, audience targeting, content, sales enablement, and performance tracking — from concept through analysis
• Own the upsell motion from converted customer to demo booked — the entry point to expanding users across the full Rippling platform and multi-product suite
• Analyze lifecycle performance across every touchpoint — write the Snowflake queries to prove what's working, kill what isn't, and double down on what is
• Be the connective tissue between Marketing, Sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly

• →6+ years of experience in lifecycle or demand marketing at high-growth B2B SaaS companies — growth marketing experience is a plus, but lifecycle depth is the foundation
• →Proven experience building lifecycle programs from 0 to 1 with a track record of driving activation, retention, and customer LTV — you've designed the architecture, not just optimized what someone else built
• →Proven success driving lifecycle campaigns across both PLG and SLG motions — you've moved self-serve users through product-led conversion funnels and accelerated sales-led pipeline, with results to show for both; you know where the two motions hand off and have designed programs that make that handoff clean, not chaotic
• →Fluency in the Salesforce data model: campaign members, lead/contact records, MQL routing logic — you can self-serve on SFDC reports and catch data problems before they become seller complaints.
• →Hands-on experience with marketing automation and email marketing software, specifically Hubspot and Iterable — building and managing multi-step nurture campaigns, not just sending blasts.
• →Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact
• →Demonstrated ability to work across Sales and Marketing: you understand both motions and design programs that bridge them
• →Structured experimenter with a rigorous approach to A/B testing — hypothesis, design, significance, and iteration — with a track record of turning results into measurable impact
• →Experience with Outreach or similar sales sequencing tools is a plus

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.