Local Media Negotiator

United States·DallasHybridmid

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Overview

Why You’ll Never Want to Leave Respect People. Produce Results. For more than 35 years, we’ve built a reputation for both the work we do and how we do it.

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Respect People. Produce Results.

For more than 35 years, we’ve built a reputation for both the work we do and how we do it.

Respect shows up in how we work together and with our clients. It means trusting people to do their jobs, giving them the space to do it well, and holding each other to a high standard. Because when people are respected, they do better work, work that grows businesses, shapes culture, and builds relationships that last. And just as important, they have the support to build a career and a life worth investing in.

Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.

RPA is seeking a detail-oriented and proactive Local Media Negotiator to join our Dallas team to aid in planning, negotiating, and executing media campaigns across local markets. This role is responsible for managing buys across television, radio, streaming, and emerging platforms, ensuring campaigns deliver efficiently and perform against client goals.

This position requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns.

Execute local media plans across TV, radio, streaming, and emerging platforms
Provide POVs and recommendations for packages, such as Sports, News and community event sponsorships
Oversee budgets by market (DMA), channel, and daypart based on campaign objectives
Negotiate rates, placements, and added value with local vendors and station representatives
Secure inventory and manage buys in competitive markets, including high-demand periods
Build and maintain media schedules and ensure seamless execution
Monitor campaign delivery, pacing, and performance against KPIs
Track ratings, impressions, and cost metrics (CPP, CPM, etc.) to optimize campaigns
Analyze Nielsen data and market-level trends to inform decision-making
Identify underperformance and proactively adjust buys mid-flight
Manage post logs, affidavits, and invoice reconciliation; secure makegoods and under delivery weight as needed
Maintain strong vendor relationships while holding partners accountable to performance
Collaborate with strategy, account, finance and traffic teams for integrated campaigns
Communicate campaign updates, insights, and recommendations clearly to internal teams and clients

2–5+ years of experience in local media buying
Experience working with local broadcast TV, cable, radio, and/or digital platforms
Strong understanding of media metrics and measurement tools (e.g., Nielsen, etc.)
Proven negotiation skills and experience working with vendors
High attention to detail with strong organizational and time management skills
Works effectively in a self-directed manner while ensuring management is informed or engaged when necessary
Ability to manage multiple markets and campaigns simultaneously
Proficiency in media buying tools (e.g. MediaOcean, Nielsen NLTV, etc.) and Microsoft Office (e.g. Teams, CoPilot, Excel, Word, Powerpoint)
Strong communication skills with the ability to simplify complex data
What Success Looks Like
Campaigns launch accurately and on time
Strong rate negotiation and added value outcomes
Issues are identified early and resolved proactively
Clear, actionable insights are provided to improve performance
Consistent delivery against campaign goals and KPIs
Willingness to challenge traditional approaches and identify opportunities where automation can improve efficiency or accuracy
Strong judgment in validating AI-generated outputs and ensuring accuracy, business relevance, and client safety

What We Offer

~1 min read

The salary range for this exempt role is up to $71,000 per year, based on experience, skills, and overall fit for the position. Compensation decisions are made thoughtfully and competitively, with a focus on fairness, internal equity, and market alignment. In addition to base salary, this role is eligible for RPA’s full benefits package and growth opportunities within the agency.

As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability or any other classification protected by Federal, state, or local law.