Performance Marketing Manager

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!

• →Own core performance marketing channels (Meta, Google, Pinterest, TikTok, Reddit) for North America and Australia markets
• →Partner with our external media agency to pressure-test recommendations, approve channel strategies, and ensure we are meeting performance targets.
• →Define the targeting, placement, and content strategy for each major campaign, launch, and promotional moment across your channels. 
• →Use advanced measurement tools, predictive modeling, and scenario planning to inform budget allocation.
• →Partner with our Performance Creative Strategist to ensure impactful platform-specific creative is briefed into production.
• →Develop testing roadmap in partnership with broader global media team, agency teams, and platform partners
• →Set tactic-level KPIs and build actionable reporting for leadership and cross-functional teams.
• →Translate campaign and business objectives into actionable media briefs for the agency.
• →Stay ahead of platform changes (e.g., privacy updates, AI bidding shifts) and work with the agency to pivot strategies accordingly.
• →Use AI-powered tools to continuously analyze performance data, surface insights, and make faster, better-informed optimization decisions across all channels

• 5+ years in paid media, with meaningful time at a high-growth DTC or e-commerce brand.
• Deep, current fluency in Google, Meta, Pinterest, and TikTok
• Proven track record managing external agency partners, including the ability to challenge recommendations with your own point of view.
• Experience running paid media across multiple regions, with a feel for how performance dynamics differ by market
• A genuine, demonstrable habit of using AI tools (ChatGPT, Claude, Perplexity, or similar) to make your work faster and sharper, not just awareness that they exist.