Conversational Marketer

• Design and manage multi-channel conversational campaigns — web chat (live + automated flows), 1:1 email, SMS, and targeted phone outreach — that generate and accelerate pipeline from qualified lead through qualified opportunity.

• Own the web chat channel end to end: build automated chat flows for the broader audience and manage a live chat experience visible only to high-value B2B visitors, routing conversations to sellers at the right moment.

• Send targeted 1:1 emails and outreach on behalf of sellers from Gong Engage, following up with leads and proactively mining the database for accounts to nurture, re-engage, and push to conversation.

• Partner with marketing ops to turn your best-performing campaigns into scalable automations — you design the workflow, write the copy, define the triggers and branching logic, and hand off a campaign-ready spec.

• Build and refine persona-specific messaging across Samba TV's key buyer segments — you'll learn multiple personas deeply and adapt tone, positioning, and value props for each.

• Manage and optimize HubSpot and Salesforce workflows for lead tracking, nurture sequencing, and performance measurement — maintaining clean data and tight process as you scale.

• Comb the funnel for gaps: identify where leads stall, what data we are missing, or where messaging falls flat, where a new channel or tool could unlock conversion — then you'll build the fix.

• Track your numbers obsessively. Own MQL → SQL → opportunity → pipeline → revenue metrics and report on campaign performance weekly, iterating based on what the performance data tells you to do.

• Use AI tools — including Claude/Cowork, AI agents, and generative AI — as core infrastructure in your daily workflows: drafting outreach, personalizing at scale, building automations, researching accounts, analyzing campaign results.

• Have 2–5 years of experience in B2B demand gen, marketing campaigns, BDR/SDR, or conversational marketing — you understand the full funnel and can operate across it.

• Are fluent in HubSpot and Salesforce, comfortable in tools like Gong Engage, 6sense, Drift/Qualified, and modern martech — and can learn new platforms fast.

• Have hands-on experience designing campaigns with automation logic: triggers, branching, enrollment criteria, suppression lists — you think in workflows, not just copy.

• Write sharp, on-brand 1:1 communications — emails, chat scripts, call talk tracks — that sound human, land with the right persona, and drive action.

• Understand ABM principles and can execute account-based plays that coordinate across channels and align with sales priorities.

• Have demonstrated experience interpreting marketing and sales data to steer outreach strategy, optimize campaigns, and report results to stakeholders.

• Are AI-native. You use Claude, Cowork, or comparable AI tools daily across your workflows — outreach drafting, lead research, campaign design, reporting, personalization. This is a requirement, not a nice-to-have.

• Can navigate complex B2B sales cycles, technical products, and large organizations — driving work forward with imperfect information.

• Are a cross-functional operator who builds strong working relationships with sales, marketing ops, design, and product teams.

• Have a high bar for quality but know how to balance polish with velocity to hit your numbers.

• Are energized by experimentation — you don't rely on one winning email, you build diversified playbooks and test iteratively.

• Strong MQL → SQL → opportunity conversion rates driven by your conversational campaigns.

• Measurable pipeline contribution tied directly to your channels — web chat, 1:1 email, SMS, and seller-assisted outreach.

• A library of automated campaign workflows handed off to ops and running with quality at scale.

• Deep persona fluency that shows up in messaging quality and conversion rates.

• A culture of testing and scale — you're running quarterly experiments, reading results, and scaling what works. Your campaigns are producing quality outcomes that are snowballing over time due to automations.