Product Manager, Identity

United States·New York CityInternational Full Time Employeeentry

Product ManagementProduct ManagerPrincipal Product Manager

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Overview

Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.

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Product ManagementProduct ManagerPrincipal Product Manager

Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.

Samba is seeking a Product Manager to own our identity infrastructure and data connectivity strategy. You'll be responsible for how we connect, resolve, and activate identifiers across our proprietary TV viewership data, web behavioral data, third-party assets (both partners and clients) and the evolving identity landscape. This role sits at the foundation of everything we do—enabling precise audience targeting, accurate measurement, and seamless data interoperability across platforms.

Identity is the connective tissue of modern advertising. Our clients need to reach the right audiences with precision and measure outcomes accurately—all while respecting privacy. You'll ensure Samba's identity infrastructure is robust, future-proof, and positioned to unlock the full value of our first-party viewership and behavioral data in a post-cookie world.

Own the product roadmap for identity resolution, graph management, and cross-platform identifier strategies
Define requirements for identity onboarding, matching, and activation workflows based on client needs, privacy standards, and technical constraints
Work cross-functionally with engineering, data science, sales, and client success teams to prioritize identity capabilities that unlock new revenue and improve match rates
Stay ahead of industry shifts in identity—from deprecation of third-party cookies to emerging standards like Unified ID 2.0, RampID, and clean room integrations
Balance innovation in deterministic and probabilistic matching techniques against scalability, accuracy, and compliance requirements
Translate complex identity concepts into clear product specifications and client-facing value propositions

3+ years of product management experience in ad tech, data platforms, or identity-focused products
Deep understanding of identity resolution methodologies, graph theory, data onboarding, and privacy-compliant matching techniques
Experience shipping identity products or working with identity providers, data clean rooms, or audience platforms
Track record of executing—not just strategizing—in fast-moving, data-intensive environments
Ability to influence without authority across technical, legal, and commercial stakeholders
Hustler mentality: you get things done and know how to navigate the ambiguity of a shifting identity ecosystem