Community Manager

We weren't built to follow, we were built to lead.

Based in Old Street, London, SAMY is a dynamic agency that harnesses data and technology to create best-in-class strategies, creative, and campaigns. Our teams are fascinated by human behaviour, especially how it impacts online activity. We help brands maintain relevance by understanding their customers better through unrivalled research methodologies. We boast a diverse client list that includes global leaders like McLaren and The North Face, plus, we're a fun bunch with a diverse range of thoughts, ideas, and approaches.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.

As Community Manager, you will drive community strategy, audience engagement, and reactive content creation for a leading global FMCG brand in the food and snacking sector across the UK and Europe. You will foster active, passionate online communities across key social platforms, blending strategic engagement with hands-on content capture at the speed of culture. Balancing performance analytics with creative storytelling, you will champion the brand’s voice and convert social interactions into long-term brand advocacy.

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  Lead day-to-day community management and audience engagement strategies across social platforms including Instagram, TikTok, Facebook, and X/Twitter for key food and snacking accounts.

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  Capture and execute hands-on, social-first content (such as vox pops, behind-the-scenes, and trend-led clips) to capitalise on emerging culture and consumer trends in real time.

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  Define and implement proactive community engagement concepts that push creative boundaries, elevate brand presence, and drive meaningful audience participation.

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  Support content calendar development with community-powered insights, audience trends, and compelling copy that reflects the brand's unique tone of voice.

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  Monitor, track, and interpret community metrics using social analytics tools to deliver actionable insights in monthly reports and Quarterly Business Reviews (QBRs).

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  Conduct competitive benchmarking and platform trend analysis within the FMCG and snacking sectors to inform strategic decision-making.

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  Collaborate closely with internal creative and account teams to deliver impactful client presentations, manage stakeholder expectations, and guide clients on community best practices.

• Proven experience in social media and community management within an agency environment or consumer brand, ideally in the FMCG, food, beverage, or lifestyle sectors.

• Hands-on mobile content creation and production skills (video capture, editing, vox pops) with a track record of translating social trends into high-performing content.

• Deep expertise in key social platforms - specifically TikTok and Instagram - including strong knowledge of algorithm nuances, engagement features, and social-first culture.

• Proficiency with social analytics, scheduling, and management tools (e.g., Meta Business Suite, TikTok Analytics, Sprinklr, Sprout Social) to interpret data and build strategic reports.

• Exceptional written and verbal communication skills with strong copywriting capabilities and experience presenting strategy directly to key clients.