Product Marketing Manager

We are currently looking for a Product Marketing Manager (Funnels & Email Automation) who will own the development and optimization of web funnels and lifecycle communication. This role focuses on improving conversion rates, scaling experimentation, and building high-performing growth systems for our digital products across international markets.

• →Own and optimize end-to-end web funnels (quiz → onboarding → paywall → activation).
• →Analyze user behavior and identify conversion bottlenecks across the funnel.
• →Design and run A/B tests and growth experiments to improve key funnel metrics.
• →Launch and scale multiple funnel experiments weekly across different markets.
• →Build and optimize lifecycle email flows including onboarding, activation, retention, and reactivation.
• →Work with product analytics tools to track performance and identify growth opportunities.
• →Collaborate closely with product, engineering, design, performance marketing, and creative teams.
• →Ensure strong alignment between ad messaging, landing pages, and product experience.
• →Conduct user and market research to better understand user motivations and behavior.
• →Monitor and report on key performance metrics such as CPA, conversion rate (CR), and predicted lifetime value (pLTV).

• 3+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar B2C roles.
• Proven experience building and optimizing web funnels for digital products.
• Demonstrated success improving conversion metrics through experimentation and A/B testing.
• Strong analytical mindset and ability to work with funnel metrics and user behavior data.
• Hands-on experience with email marketing and lifecycle automation (flows, segmentation, triggers).
• Experience with product analytics tools such as Google Analytics, Looker Studio, Amplitude, PostHog, or similar platforms.
• Good understanding of payment infrastructure and web funnel setups.
• Strong collaboration skills and ability to work in cross-functional teams.
• Upper-Intermediate English or higher.

• Experience working with international markets (US, EU, UK, LATAM).
• Background in companies with a strong performance marketing culture.
• Experience with subscription-based digital products.
• Familiarity with EdTech, AI-driven products, or lifestyle apps.