Web & Organic Growth Manager

• Develop and execute comprehensive SEO strategies (technical, on-page, and off-page)
• Conduct keyword research, competitive analysis, and search trend monitoring
• Optimize website architecture, metadata, internal linking, and content structure to ensure SEO best practices are embedded in all outputs
• Monitor rankings, traffic, and conversions; provide actionable insights and reporting

• Optimize content and structured data for visibility in AI-driven search experiences (e.g., LLMs, answer engines)
• Track and analyze performance across emerging AI discovery platforms to identify opportunities to improve brand presence in generative search outputs
• Collaborate with content and PR teams to increase authoritative citations and mentions
• Develop and scale AIO-ready content frameworks and knowledge structuring systems to support long-term visibility in generative and AI-powered search 

• Own the CRO strategy for key site journeys and high-value pages (product, integrations, campaign landing pages)
• Use performance and user behavior insights to identify friction and prioritize improvements
• Plan and run an experimentation program (hypotheses, testing roadmap, results share-outs) in partnership with design and engineering
• Improve lead capture and conversion performance through landing page and form optimization, tied to pipeline outcomes

• Own day-to-day management of the company website and creative agency,, ensuring performance, uptime, and usabilityProduce and publish web updates directly in the CMS (new pages, landing pages, SEO refreshes, content updates) while maintaining governance and QA standards  Optimize site speed, mobile responsiveness, accessibility, and UXEnsure proper tracking implementation (analytics, tags, pixels)

• Define KPIs across SEO, GEO, and web performanceBuild dashboards and reports to track traffic, engagement, and conversion metricsTranslate data into strategic recommendations for leadership

• 4–7+ years of experience in SEO and/or web management 
• Strong understanding of technical SEO (site architecture, indexing, schema, Core Web Vitals)
• Experience with web platforms and CMS (e.g., WordPress, Elementor, Webflow, headless CMS)
• Familiarity with AIO/GEO concepts and AI-driven search trends
• Proficiency in analytics tools (e.g., Google Analytics, Search Console, SEO platforms)
• Basic understanding of HTML, CSS, and web development principles
• Strong analytical, problem-solving, and communication skills

• Experience optimizing for AI search / LLM visibility
• Familiarity with structured data and semantic search
• Experience in B2B, SaaS, or tech environments
• Knowledge of CRO and experimentation frameworks

Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce. 

Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It’s why we get excited about serving a market that you might never have thought about before.

We’ve transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page. 

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.