CRM Manager, Benelux

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

As CRM Manager, you will own SharkNinja's CRM strategy and channel performance across Benelux, with broader influence on EMEA lifecycle marketing practices. Based in our Amsterdam office, you will define the approach to customer retention, engagement, and lifetime value — setting the frameworks, methods, and measurement standards that govern how SharkNinja communicates with its customers across email, SMS, push, and on-site personalisation.

This is a senior individual contributor role that requires advanced expertise across CRM strategy, marketing automation, and data-driven personalisation. You will operate with significant autonomy, determine your own methods and priorities, and serve as the internal authority on CRM best practice — advising cross-functional partners, guiding platform development, and influencing decisions that affect the wider marketing organisation.

• →CRM Strategy & Roadmap — Define and own the CRM strategy for Benelux, setting channel priorities, segmentation architecture, and lifecycle frameworks aligned to commercial objectives. Contribute to EMEA-level CRM thinking, guiding the development of new approaches and policies where existing models don't apply.
• →Campaign Ownership — Lead the end-to-end planning and execution of multi-channel CRM campaigns across email, SMS, push notifications, and on-site personalisation — setting the performance standard and determining the methods used to achieve it.
• →Customer Segmentation & Personalisation — Design and own the segmentation and personalisation strategy, developing sophisticated audience frameworks that drive relevance across the customer lifecycle and adapt to evolving data signals.
• →Automation & Lifecycle Programmes — Define, build, and continuously evolve automated customer lifecycle journeys, exercising independent judgment on programme architecture, trigger logic, and optimisation priorities.
• →Performance & Measurement — Own CRM KPI frameworks and reporting. Interpret complex, multi-variable performance data to form clear recommendations, and present findings and forward-looking strategy to senior marketing and commercial stakeholders across the business.
• →Testing & Optimisation — Direct a structured, always-on testing agenda — developing hypotheses, evaluating results, and adapting methodologies to build a body of knowledge that improves performance over time.
• →CDP Strategy & Governance — Own the strategic development of Bloomreach (Exponea), directing how the platform is configured, governed, and evolved to maximise its value for segmentation, automation, and insight generation. Serve as the internal expert and primary business stakeholder in vendor relationships.
• →Cross-Functional Advisory — Network with and advise senior stakeholders across Marketing, eCommerce, Data, and Product — translating complex CRM concepts into clear business implications and influencing decisions that extend beyond the CRM channel.
• →Team & Capability Development — Provide guidance and mentorship to junior CRM team members. May be accountable through the team for delivery of tactical CRM targets.
• →Data & Compliance — Direct all CRM activity in accordance with GDPR and regional data privacy requirements, setting the compliance standard and ensuring it is embedded in team workflows and platform governance.

• →Proven experience in CRM, lifecycle marketing, or marketing automation (Bachelor's degree); 4+ years with a Master's degree; or equivalent experience. Some barriers to entry exist at this level — candidates will be assessed through a department review process.
• →Proven track record of owning CRM strategy and driving measurable commercial outcomes in a consumer-facing brand, with experience adapting methods to complex or ambiguous challenges.
• →Deep expertise in Bloomreach (Exponea) or a comparable enterprise CDP, including platform governance and strategic development.
• →Advanced analytical capability — able to evaluate complex, multi-variable data, form independent judgments, and communicate findings persuasively to diverse senior audiences.
• →Demonstrated ability to define frameworks, set methodologies, and guide new approaches rather than operate within pre-defined ones.
• →Experience advising cross-functional stakeholders on complex CRM matters and influencing decisions across the wider business.
• →Fluent in Dutch and English

#LI-Hybrid

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

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