Digital Marketing Manager (Sixty60)

The purpose of a Digital Marketing Manager is to lead the execution of data-driven digital marketing strategies that drive business growth, enhance customer engagement, and optimise the digital customer journey. This role ensures alignment between marketing initiatives and business objectives by managing cross-channel campaigns, analysing performance metrics, and continuously improving digital touchpoints. Through strategic implementation, content oversight, and collaboration with cross-functional teams, this role fosters innovation and maintains a competitive edge in the digital landscape.

Co-create and execute digital marketing strategies that drive business growth and meet objectives.

Drive innovation by identifying opportunities to improve and optimise digital channels.

Align marketing efforts with the customer journey to ensure a optimize path from awareness to conversion.

Plan, execute, and optimise digital campaigns across multiple platforms including social media, email, SEO, SEM, and display advertising.

Coordinate campaign calendars and ensure timely delivery of assets and messaging.

Monitor campaign performance and adjust tactics to improve engagement and conversion.

Use analytics tools (e.g., Google Analytics, Meta Ads Manager, Insider, AppsFlyer etc)) to track and report on funnel performance.

Identify drop-off points and conversion bottlenecks and implement data-driven solutions.

Develop dashboards and reports to communicate insights and recommendations to stakeholders.

Direct the creation of digital content tailored to target audiences.

Ensure content is optimised for each stage of the funnel and supports campaign objectives.

Manage brand presence and engagement across relevant digital platforms.

Oversee the optimisation and implementation of SEO.

Implement tools and techniques to improve site speed, accessibility, and responsiveness.

Work closely with product, sales, and data teams to align marketing strategies with business goals.

Support lead generation and nurturing initiatives through coordinated digital efforts.

Ensure marketing activities are integrated with broader organizational initiatives.

Stay current with digital marketing trends, tools, and technologies.

Evaluate and test new platforms, formats, and strategies to maintain a competitive edge.

Recommend and implement emerging practices that enhance marketing effectiveness.

Degree in Marketing, Digital Media, Business, or a related field - (essential).

+5 years’ experience in digital marketing, with a strong focus on campaign execution and analytics - (essential).

Proven track record in managing customer funnels and improving conversion metrics - (essential).

Certifications in Google Analytics, Meta Ads, HubSpot, or similar platforms - (preferred).

Attention to detail - Meticulous attention to detail to ensure accuracy in marketing materials and communications.

Analytical and data-driven with good problem-solving skills - Ability to analyse insights, interpret and apply trends shaping consumer behavior today and in the future. Comprehends new information to generate insights while proactively investigating courses of action to identify feasible solutions. Develops integrated channel plans by maintaining a multi-channel customer centric approach; in parallel, links all initiatives to business results and understands how to measure success accordingly.

Planning and organising skills with strong project management capability – Strong focus on execution, quality and improving processes; manages multiple projects and competing deliverables in a fast-paced, high-volume environment.

Excellent communication skills - Communicates effectively; able to convey information and data clearly, accurately, and succinctly in a meaningful and insightful way. Adopts a range of styles to deal with and facilitate challenges internally and externally.

Self-motivated and driven with strong integrity - Takes accountability for actions and mistakes.

Team player and collaborative partner – Builds strong relationships both internally and externally; maintains strong agency management and vendor relationship skills. Thinks and acts independently as well as collaboratively.

Able to work under pressure and under tight time constraints, coordinating and executing multiple projects and campaigns in a high-volume, fast-moving environment.

Curious and adaptable and keeps up to date with the latest trends and technologies. Thinks outside the box to come up with solutions while applying sound judgment to generate value for the business.