Brand Manager

SILAC Insurance Company is one of the fastest-growing insurance companies in the nation and continues to be a top contender in the industry. SILAC offers industry-leading annuity products that help individuals prepare for retirement. Teams can align around a shared vision of providing clean, simple & competitive products for clients, delivering best-in-class service to agents & business partners, and propelling the success of our employees.

With a fast-growing team of more than 300 employees, we are committed to remaining adaptable, innovative, and trustworthy for our clients, agents, and employees.

We hold true to our core values:

• Adaptability & Continuous Improvement
• Transparency & Trust, Honesty & Integrity
• Teamwork & Collaboration
• Gratitude & Compassion

At SILAC Insurance Company, we welcome and encourage diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone.

• →Own SILAC's brand strategy, identity, standards and governance.
• →Lead implementation and management of SILAC's visual identity and brand standards.
• →Establish creative direction and a consistent quality bar across campaigns, product marketing, digital, presentations, events and Sales materials.
• →Translate brand standards into practical templates, tools and guidelines that enable consistent execution.
• →Lead prioritization and migration of existing materials into the new SILAC brand.
• →Direct agencies, designers and other external creative resources.
• →Partner with the Marketing Content Manager to ensure SILAC's visual identity and messaging come together as one consistent, differentiated brand experience.
• →Partner with UX/Digital Experience to create a consistent brand experience across digital touchpoints.
• →Review priority creative work for brand consistency and quality.
• →Identify opportunities to streamline production through templates, AI and self-service while protecting the brand.
• →Manage brand assets and related governance, including appropriate trademark usage.
• →Help determine the right long-term model for internal versus external creative production.

• 7–10 years of experience in brand marketing, brand management, creative strategy or a related discipline.
• Demonstrated experience implementing, evolving or managing a corporate brand.
• Strong creative judgment and demonstrated high-quality brand work.
• Experience directing designers, agencies and external creative partners.
• Ability to translate brand strategy into practical execution.
• Strong prioritization and decision-making skills.
• High bias to action and comfort operating in a changing environment.

• Financial-services or annuity experience strongly preferred.
• Bachelor's degree in Marketing, Communications, Design or related field preferred.

• SILAC develops a distinctive, consistent and credible brand that employees and advisors are proud to represent, with a scalable model for maintaining quality and consistency across the organization.