Content & Communications Specialist

CA·Winnipegmid

MarketingPR Specialist

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Quick Summary

Key Responsibilities

Partner closely with marketing, sales, product, HR and leadership teams to extract effective, accurate content and newsworthy stories from within and outside the organization.

Technical Tools

MarketingPR Specialist

The Content & Communications Specialist is a creative marketing professional responsible for developing compelling content that strengthens brand awareness, engages target audiences, and supports business growth across Smartrend Manufacturing Group (SMG) and First Light Safety Products (FLSP).

This role strategizes, creates, publishes and reports on content across social media, websites, email campaigns, industry publications, marketing materials, press releases, media relations, product announcements and recruitment marketing. Working closely with Sales, Product, HR and other internal teams, the Content & Communications Specialist translates technical information, product knowledge and business priorities into clear, engaging content for our customers and audiences.

The successful candidate is a strong writer and communicator with experience in social media, content marketing and corporate communications. They bring creativity, attention to detail and the ability to understand our products and markets and turn that knowledge into meaningful, effective content

Responsibilities

~1 min read

→Degree in Marketing, Communications, Media, Business Administration, or equivalent experience
→4+ years of experience in related fields
→Strong copywriting skills with a focus on engaging, story-driven content
→Highly organized, detail-oriented, and analytical
→Clear, professional communicator with strong interpersonal skills
→Self-motivated and results-driven, with a strong work ethic, creativity, and ability to manage multiple priorities
→Demonstrated ability to transform data and information into clear and persuasive content
→Experienced in developing content strategies with tailored messaging for segmented audiences
→Knowledge of photography and video production considered an asset
→Ability to travel within Canada and the United States

Growth creates opportunity, and we’re investing in the workplace, technology, and talent that will shape our future. From modern tools and innovative technology to career development and comprehensive benefits, we empower our people to do their best work and thrive both inside and outside the workplace.

A modern workplace — a state-of-the-art manufacturing environment, employee-focused amenities, and continued investment in tools, technology, and equipment that support our staff
Time and support for what matters — generous vacation, paid sick time, a company-paid holiday shutdown, comprehensive group benefits, and an employer-paid Health Care Spending Account
Investment in your future — a company-matched RRSP and opportunities to learn, take on new challenges, and grow alongside the business
Employee perks — access to company season tickets with the Winnipeg Jets and Blue Bombers, frequent employee events, and other experiences and perks throughout the year