Graphic Designer

​​​​​​​Employment Type: Full-time, Independent Contractor
Work Model: Remote
Work Hours: ​​​​​​US time
 

Role Overview: We’re looking for a Graphic Designer who can think beyond static visuals, someone who blends brand storytelling, UX/UI thinking, and performance-driven creative. This role will play a key part in shaping how our brand shows up across web, social, and campaign experiences, translating strategy into visually compelling, user-centered design.

Key Responsibilities

• Contribute to concept development and execution across digital, web, and integrated campaigns

• Design and prototype web pages and digital experiences using Figma, with a strong focus on UX/UI best practices

• Assist in creating wireframes, user flows, and low-fidelity prototypes to support UX/UI design decisions

• Create high-performing social media ads across platforms (paid and organic), optimized for engagement and conversion

• Develop storyboards and visual narratives for campaigns, video content, and motion assets

• Collaborate with marketing, product, and content teams to ensure cohesive brand storytelling across all touchpoints

• Translate complex ideas into intuitive, user-friendly design solutions

• Apply and maintain brand identity guidelines across channels

• Present creative concepts to the team and Creative Director

• Support multiple projects simultaneously in a fast-paced environment

• Maintain and contribute to a shared design system and component library in Figma for consistency across projects

• Partner with senior designers or the Creative Director to refine concepts and ensure alignment with brand strategy

• Stay current with design trends, tools, and UX/UI best practices

 

 Qualifications

• 2–4 years of experience in graphic design, digital design, or related field

• Strong portfolio demonstrating web design (Figma), UX/UI thinking, and campaign-based creative work

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma

• Deep expertise in layout, typography, color theory, and visual hierarchy, with a proven ability to interpret and elevate brand guidelines into cohesive, high-impact visual systems

• Demonstrated ability to take a creative brief from ambiguity to execution, shaping concepts and direction with guidance from senior team members

• Strong strategic thinking skills, with the ability to translate business objectives into clear, effective creative solutions

• Experience supporting projects end-to-end, including concept development, stakeholder alignment, execution, and delivery

• Ability to prioritize and manage multiple projects with general guidance

• Confidence in making creative decisions, articulating rationale, and incorporating feedback from client or Creative Director

• Experience collaborating cross-functionally, including the ability to push back constructively and advocate for strong creative

Nice to Have

• Experience with video production, editing, or motion graphics (After Effects, Premiere Pro, etc.)

• Understanding of how motion and video enhance digital experiences and storytelling

• Experience with leveraging FireFly or any AI tools for concepting.

• Understanding of performance marketing and designing for conversion (Meta ads, paid media, landing pages)

• Experience working with franchise, multi-location, or multi-brand organizations

 
What Success Looks Like

• Designs that not only look great but perform, driving engagement, clarity, and conversion

• Seamless integration of brand, UX/UI, and campaign thinking

• Elevated creative output across web, social, and multimedia channels

• A proactive creative contributor who brings ideas, not just execution