Social Media / Content Specialist - 62498336938

Location: 100% Remote (Open to talent in Latin America, with a special interest in Bogota, Colombia for in-person local meetings)
Hours: Full-Time, Dedicated Alignment to EST (No dual-job holdings)
Compensation: $1,400-1,600USD

Our client is a fast-growing, mission-driven language learning platform dedicated to helping English speakers rapidly master and improve their Spanish. Our diverse client base includes avid travelers looking to connect authentically with locals, as well as professionals (doctors, corporate teams, service providers) aiming to better serve their clients and patients.

They generate impact through three main revenue streams: personalized 1:1 classes, a monthly membership learning community (hosted on Skool), and an intensive 12-week mentorship program. Our team of freelance teachers and specialists is fiercely driven, passionate, and deeply invested in our mission. We are looking for a creative, fully committed marketing anchor to own our social ecosystem and drive the next phase of our brand's growth.

Special Hiring Note: The founder is normally based out of Toronto, Canada, but is currently working on the ground in Colombia until the second week of August. Local candidates in Bogota will have the unique opportunity to meet the founder in person for an interview over coffee or lunch.

We are seeking a hungry, highly motivated, and truly passionate Social Media / Content Specialist. This is not a passive role for someone who just wants to pull basic administrative levers—we need a creative ideas person, a self-starter, and an analytical content engine who genuinely loves social media, storytelling, and digital culture.

You will take full operational charge of our social channels, with a primary focus on Instagram (our core bread-and-butter communication and high-engagement story channel),  TikTok, and YouTube. This is a fully dedicated, full-time seat. You will be responsible for tracking viral trends, adapting winning creator concepts to our language niche, scripting/editing high-impact assets, and delivering rigorous weekly reports detailing pipeline wins, engagement insights, and completed projects.

• Own the execution, publishing schedule, and growth strategy for our Instagram and TikTok channels, plus YouTube.
• Drive daily engagement through interactive, high-value Instagram Stories, building real-time relationships with our audience.
• Proofread and review all outgoing social media copy with meticulous attention to detail, ensuring flawless grammar, tone, and positioning in both English and Spanish.

• Utilize Canva to design clean, scroll-stopping, brand-aligned visual assets and graphics.
• Utilize CapCut to edit dynamic, highly engaging short-form video content using raw assets, recorded footage, and trending sounds.
• Manage direct-messaging customer automations using Manychat to capture leads flowing through comments and stories smoothly.
• Long-Term Opportunity: Assist in architecting, writing, and improving our brand newsletter to cultivate deeper relationships with our email database.

• Conduct ongoing, disciplined market research on successful digital creators, educational channels, and competing brands—identifying working content structures so we can intelligently adapt them to our niche without reinventing the wheel.
• Proactively pitch original campaign angles, hooks, and content series that directly align with why our users want to learn Spanish (travel, professional necessity, personal growth).

• Maintain absolute deadline discipline, ensuring all content production stays firmly ahead of the marketing calendar.
• Formulate and present a comprehensive weekly report to the Founder detailing account health, metric movements, completed tasks, and upcoming creative focuses.
• Actively participate in community management workflows to foster high engagement within our digital membership spaces.

• Bilingual Mastery: Exceptional written and spoken communication skills in both English and Spanish. You must be fully capable of writing professional copy, editing language-focused content, and building relationships across both languages.
• Technical Toolbox: Advanced, daily hands-on proficiency with Canva and CapCut is strictly required. Experience navigating Manychat for inbox automation workflows is highly valued.
• The "Obsession" Factor: You must genuinely love digital marketing and content creation. We are seeking someone hungry, energetic, and highly entrepreneurial who cares deeply about the language industry and our brand's core mission.
• Full-Time Commitment: This is a dedicated growth role. We require an individual who is entirely committed to this single seat—not balancing other employment, agency clients, or competing full-time obligations.

• Past experience working inside the language learning industry or directly coordinating marketing for established digital creators.
• Hands-on familiarity with the Skool community platform or GoHighLevel CRM/marketing automation architecture.