Marketing Manager (Pune, India)

Develop and execute integrated B2B campaigns across social media, organic search, paid media, content, email, events, webinars, partners, and other relevant channels.

Translate company, product, and sales priorities into campaign strategies with clear audiences, messages, offers, channels, KPIs, and conversion paths.

Own campaigns from concept through execution, measurement, optimization, and post-campaign analysis.

Develop messaging and content for different stages of the buyer journey, from awareness through conversion.

Test messaging, creative, offers, audiences, landing pages, and channels to continuously improve performance.

Coordinate internal teams, contractors, agencies, partners, and vendors while retaining ownership of strategy and results.

Develop and execute B2B social media strategies designed to grow relevant audiences, increase engagement, strengthen brand visibility, and contribute to demand generation.

Own or support day-to-day social execution under the direction of existing social media leaders, i.e. propose and inform the following: editorial planning, copywriting, scheduling, publishing, community engagement, and performance analysis.

Create platform-appropriate campaigns and content for review / approval across LinkedIn and other relevant social channels, understanding how audiences, formats, and distribution differ by platform.

Work with product team and technical writers under the Content Director’s guidance to help develop social content around product launches, research, thought leadership, events, customer stories, company news, and integrated campaigns.

Identify opportunities to turn long-form content, presentations, webinars, interviews, and events into effective social content.

Track audience growth, engagement, traffic, conversions, and other meaningful performance indicators and use those insights to improve strategy.

Understand paid and organic social and how they can work together to amplify high-performing campaigns and content.

Have practical video editing experience and the ability to independently create, edit, resize, caption, and repurpose short-form videos and other digital content for social and campaign use.

Understand the fundamentals of effective B2B video storytelling, including hooks, pacing, structure, captions, calls to action, and platform-specific formatting.

Develop and execute SEO and AEO strategies that increase qualified visibility across traditional search and AI-driven discovery.

Conduct keyword, topic, buyer-question, SERP, content-gap, and competitive research to identify growth opportunities.

Optimize website and campaign content for search intent, authority, conversion, and AI discoverability.

Understand technical SEO fundamentals, including crawling, indexing, site architecture, internal linking, structured data/schema, redirects, canonicalization, and Core Web Vitals.

Monitor brand, product, competitor, and category visibility across Google, ChatGPT, Gemini, Perplexity, Copilot, and other emerging AI discovery platforms.

Identify opportunities to improve visibility, accurate representation, citations, and recommendations within AI-generated answers.

Stay current with search algorithms, AI search, AEO/GEO practices, and changing buyer discovery behavior.

Measure organic and AI-discovery performance based on business impact—not rankings and traffic alone.

Write, edit, and optimize landing pages, campaign copy, emails, articles, customer stories, presentations, and other marketing materials.

Translate complex technical concepts into clear, compelling messaging for business and technical audiences.

Create and update sales presentations, campaign decks, event materials, one-pagers, and other sales-enablement assets.

Work with product, sales, technical subject-matter experts, and leadership to develop accurate, differentiated messaging.

Maintain high standards for factual accuracy, brand consistency, technical credibility, and content quality.

Plan and manage paid search, paid social, retargeting, and other relevant digital advertising campaigns.

Develop campaign audiences, messaging, creative direction, landing pages, offers, and conversion strategies.

Optimize spend based on lead quality, conversions, acquisition cost, and pipeline contribution.

Help plan and execute industry conferences, trade shows, webinars, customer events, and partner programs.

Develop event messaging, promotions, presentations, booth/supporting materials, and pre- and post-event campaigns.

Coordinate with vendors, event organizers, sales teams, speakers, and internal stakeholders and measure event performance against defined objectives.

Define campaign KPIs and measure performance using GA4, Google Search Console, CRM/marketing automation data, advertising and social platforms, SEO/AEO tools, and other relevant sources.

Connect marketing activity to ICP lead generation

Analyze campaign, content, social, audience, and conversion performance to identify opportunities for improvement.

Build reporting that explains what happened, why it happened, and what we should do next.

Use experimentation and data—not assumptions—to guide marketing decisions and resource allocation.