Sporty Group~26d ago

Social Media Manager (Hybrid)

Cape Town,Cape Townmid

MarketingSocial Media ManagerSocial Media

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Quick Summary

Overview

About the role We’re looking for a Mid-Senior Social Media Manager to lead social strategy and execution across Sporty,

Technical Tools

networkingstakeholder-management

About the Role

~1 min read

We’re looking for a Mid-Senior Social Media Manager to lead social strategy and execution across Sporty, with a strong focus on media and broadcasting and performance-driven social media.

You’ll be responsible for making our social presence feel fast, local, relevant and high-impact, while ensuring content drives both community growth and business outcomes.

This is a hands-on role with real ownership: you’ll collaborate closely with Marketing, Product, Brand, Design, Content, BI and Country teams, combining creativity with sharp performance thinking.

Responsibilities

~2 min read

Social Strategy & Execution

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Build and execute social strategies, aligned with global brand guidelines and priorities
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Own the social calendar around major football moments (EPL, UCL, LaLiga, AFCON, World Cup qualifiers, etc.)
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Translate football narratives into daily content that wins attention and drives conversation

Content & Community Growth

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Create and publish content across platforms (Instagram, TikTok, X, Facebook, YouTube Shorts, Telegram, etc.).
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Manage community engagement: comments, DMs, escalations, sentiment and moderation.
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Execute real-time/reactive content around match days, breaking news, controversies, memes and trends.

Brand Growth

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Support Sports Media storytelling through Sporty formats: highlights-style narratives, football culture content, commentary-driven moments, and personality-led publishing.
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Help scale repeatable content series with strong retention and community hooks.

Creators, Partnerships & Local Relevance

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Work with influencers, creators, tipsters and sports personalities to drive reach and credibility.
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Support paid + organic campaign activations with marketing teams.
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Spot local relevance opportunities across Spanish-speaking and global football audiences.

Reporting & Performance

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Track KPIs: reach, engagement, follower growth, CTR, conversions, retention, and sentiment.
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Deliver weekly/monthly reporting with insights and next actions.
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Run testing frameworks to continuously improve formats, hooks, timing and distribution.

Cross-Functional Collaboration

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Coordinate with designers, editors, content creators and country teams for speed + quality.
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Support junior teammates when needed with feedback and guidance.
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Keep workflows clean, efficient and scalable.

3–6+ years experience in social media (ideally sports media or football content)
Strong understanding of sports betting culture and what drives community + conversion
Deep football knowledge + love for the sport
Excellent platform instincts across TikTok/IG/X/FB/YouTube Shorts
Confident using analytics to improve performance and decision-making
Strong stakeholder management and ability to move fast in a high-output environment

A competitive salary + individual performance based bonuses every quarter
28 days paid annual leave
Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
Referral bonuses & flash bonuses
Top of the line equipment
Annual company retreats to provide great internal networking opportunities

If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.