Email Marketing & CRM Manager

United States·Houstonmid

MarketingEmail Marketing

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Quick Summary

Overview

Email Marketing & CRM ManagerLocation: Northwest Houston, TX 77070 | 100% OnsiteEmployment Type: Full-Time | ExemptReports To: Senior CopywriterJoin Our Marketing Team!

Technical Tools

MarketingEmail Marketing

Requirements

~2 min read

Remote work is not available.
Relocation or relocation assistance is not available.
The ability to work onsite is an essential function of this position.

What You’ll Be Doing

Develop and execute email marketing strategies across SynergenX brands, services, and patient/customer lifecycle stages.
Build engaging campaigns focused on lead generation, appointment conversion, patient retention, reactivation, referrals, and education.
Create and manage email marketing calendars around promotions, service launches, seasonal campaigns, and company initiatives.
Write clear, engaging email communications and calls-to-action.
Build targeted nurture and follow-up campaigns for leads and patients at different stages of their journey.
Create multi-step automated customer and patient journeys in HubSpot.
Manage HubSpot workflows, lists, segmentation, campaigns, automation, and reporting.
Develop audience segments based on demographics, location, service interest, engagement, appointment activity, and behavior.
Maintain lifecycle stages, contact properties, workflow logic, suppression rules, and audience criteria.
Identify opportunities to automate manual marketing processes and improve efficiency.
Partner with Marketing, Creative, Operations, Sales/Call Center, Data, and IT teams.
Monitor campaign and workflow performance and troubleshoot issues when needed.
Establish and track email marketing and lifecycle KPIs.
Test subject lines, messaging, creative, offers, timing, audiences, and calls-to-action to continuously improve results.
Maintain organized HubSpot campaign documentation, workflows, naming conventions, and audience definitions.

What We’re Looking For

Bachelor’s degree in Marketing, Computer Science, Communications, or a related field, or equivalent professional experience.
3+ years of hands-on HubSpot experience, including workflows, email campaigns, lists, segmentation, automation, and reporting.
Experience in email marketing, CRM marketing, lifecycle marketing, marketing automation, or a similar role.
Experience building multi-step nurture campaigns and automated customer journeys.
Strong understanding of customer segmentation and lifecycle marketing.
Strong writing and communication skills.
Comfortable analyzing campaign performance and using data to improve results.
Ability to think strategically while also personally building and executing campaigns.
Strong organizational skills with the ability to manage multiple projects and priorities.
Collaborative mindset with the ability to work effectively across multiple departments.

Technical Skills
Hands-on experience with:

HubSpot
CRM and marketing automation platforms
Email marketing tools
Marketing analytics and reporting dashboards
Audience segmentation and data management
Microsoft Office
Google Workspace
Adobe Photoshop

HTML experience is preferred.

What We Offer

Competitive base compensation
Comprehensive benefits package
Medical, dental, and vision coverage
Paid time off and company holidays
401(k) with company match
Company-paid life insurance
Short-term and long-term disability benefits
Full-time, stable opportunity with a growing national healthcare organization
High-visibility ownership of campaigns and projects
Opportunity to work across multiple healthcare and wellness brands
Cross-functional exposure to Marketing, Creative, Operations, Data, IT, and leadership
Opportunity to build and improve marketing automation programs from the ground up
Ability to make a measurable impact on engagement, conversion, retention, and overall marketing performance