Tala2mo ago

Product Marketing Manager

Manila · ManilaFull-timemid

Product ManagementProduct Marketing Manager

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Quick Summary

Overview

About Tala Tala is AI-native credit infrastructure for the global majority,

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Product ManagementProduct Marketing Manager

About Tala

Tala is AI-native credit infrastructure for the global majority, combining proprietary risk intelligence with an expanding network of capital and distribution partners to power credit access at scale. Backed by more than $500 million in funding, Tala has distributed more than $7 billion in capital to more than 13 million customers across Africa, Latin America, and Asia—building one of the most robust datasets on thin-file borrowers anywhere in the world. Our mission is simple yet bold: to unleash the economic power of the global majority. We are looking for daring, data-driven leaders passionate about building the trust and credit infrastructure for the global majority.

Our pioneering work and proven impact have earned us consistent recognition, including being named to:

CNBC’s Disruptor 50 for five years.

CNBC’s World's Top Fintech Companies for two consecutive years.

Forbes’ Fintech 50 list for nine consecutive years.

Visionary investors, persuaded by the economic power of the global majority, have committed half a billion dollars in equity and debt to Tala's success.

Given the global nature of our team, we operate on a remote-first approach with office hubs in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.

Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you!

About the Role

As a key member of the Tala Product Marketing team, you will be responsible for helping define and deliver an exceptional customer experience grounded in a deep understanding of our customers’ lives and the markets they operate in.

The role will be fully responsible for all communications with our customers in the Philippines as well as collaborating, contributing, and in some cases leading global strategic product marketing initiatives that impact all the countries we serve today (Mexico, Kenya, India in addition to the Philippines).

Drive messaging and go to market planning of new products and services tied to clearly defined success metrics.

Build, manage, and execute end-to-end customer lifecycle campaigns that will lead to measurable KPI growth across conversion, engagement, and retention metrics.

Identify improvements to messaging, initiate experiments to test hypotheses, analyze results, and reiterate as needed.

Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights.

Generate cross-functional partnership and operational alignment across diverse teams including Product Management, Insights, Design, Brand, and Customer Experience .

Articulate product value to customers through their entire lifecycle that builds customer loyalty through the most effective communication channels to drive outsized impact and ROI.

Define user segments and create tailored campaigns for key customer personas.

Cultivate and communicate a deep understanding of Tala’s audience, opportunity, and competitive landscape in Asia markets (Philippines, Vietnam and India).

As the need arises, build and manage regional team with members located in key markets.

Be available to attend key local and regional events and activations as needed, such as marketing activations, customer discovery and workshops, etc.

Maintain semi-regular facetime with regional and Philippines CLT and marketing team members, as well as vendors/partners as needed.

5+ years experience in Marketing, with demonstrated expertise in building and managing mobile marketing campaigns (push, SMS, in-app) using modern marketing and CRM tools

Demonstrated ability to create go to market plans for new products and deliver meaningful business results

Comfortable working in a fast paced, dynamic environment with distributed teams

Capable consumer of modern analytics tools; strong data analysis skills and ability to translate data into actionable insights

Strong writing skills and careful attention to detail

Self-starter, solution-oriented, and can-do attitude

Understanding of the Philippines’s FinTech and/or consumer mobile ecosystem (preferred)

Hands on experience launching and scaling products for developing markets (preferred)

Competent in using Braze or similar marketing CRM (preferred)