Digital Marketing Specialist - Security Equipment

The Staff Pad has partnered with a premier wholesale distributor of electronic security & low-voltage solutions, located in St. Louis, MO, and we are seeking a Digital Marketing Specialist to lead and execute the company’s digital marketing initiatives. This role supports customer engagement, lead generation, and revenue growth while providing dedicated day-to-day digital marketing ownership without requiring eCommerce administration or advanced IT responsibilities. What You'll Do Reporting to the Manager - Marketing, this hands-on role combines creative execution with data-driven decision-making to strengthen customer engagement and support the company’s transition to digital-first customer experience. Digital Campaign Execution Execute email marketing campaigns, promotions, and weekly digital flyer communications Build, schedule, and optimize campaigns in HubSpot Coordinate digital marketing calendars aligned with vendor promotions and company initiatives Ensure campaigns launch accurately and on schedule Maintain consistent brand messaging across digital channels Social Media, Content & Lead Generation Manage social media channels, including LinkedIn and Facebook Create and schedule content for promotions, events, and brand awareness Support CRM lead capture, segmentation, and marketing automation workflows Assist with customer nurturing campaigns and MQL generation Collaborate with sales teams and vendors on co-marketing initiatives Analytics, SEO & Performance Monitor campaign performance using Google Analytics and platform reporting tools Track KPIs including open rates, click-through rates, engagement, MQL contribution, and conversions Support SEO initiatives - keyword research, content optimization, and landing page enhancements Identify opportunities to improve digital engagement and campaign performance based on data Develop and maintain marketing dashboards for leadership review Data, Tools & Stewardship Maintain CRM data quality including contact accuracy, segmentation hygiene, and list management Coordinate digital assets and content with graphic design and marketing teams Stay current on digital marketing trends and emerging technologies Support adoption and utilization of marketing platforms such as HubSpot, Google Analytics, and D365 Marketing What We Are Looking For Qualifications Required Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field preferred 3–5 years of experience in digital marketing, marketing coordination, or a related field Hands-on experience with email marketing and marketing automation (HubSpot preferred) Experience managing business social media channels, including LinkedIn and Facebook Working knowledge of SEO and Google Analytics Strong written and verbal communication skills Occasional routine physical activity (walk, sit bend etc) and the ability to lift up to 25 pounds. Visual acuity, depth perception, and focus adjustment to perform job duties Preferred B2B marketing experience CRM experience with platforms such as HubSpot, D365, or Salesforce Experience with Adobe Creative Suite, Canva, or similar design tools Familiarity with website content management systems and eCommerce platforms Experience with Google Ads or paid social campaigns Background in distribution, supply chain, or specialty B2B industries Skills & Attributes Detail-oriented with a strong focus on accuracy and consistency Highly organized and able to manage multiple priorities Self-motivated, dependable, and able to work independently Adaptable and confident in making decisions & adjusting priorities as needed Professional, respectful, and collaborative in all communications Thrives in a fast-paced environment while maintaining quality Committed to delivering high-quality work with strong follow-through Calm under pressure and results-oriented If you are a results-driven digital marketer who enjoys combining creativity with analytics to drive business growth, we encourage you to apply today!