ELA Growth & User Operations Specialist

Think Academy US (www.TheThinkAcademy.com), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better!

We are looking for a growth and user operations specialist for our English program who can translate trends in English education into content and activities that resonate with U.S. parents, and drive participation in events, trial classes, and long- and short-term program enrollments.

You will work closely with the curriculum, teaching, and marketing teams, participating in the full lifecycle of English learning projects—from design to execution—including trial classes, activity planning and execution, parent community operations, and content distribution.

1. Content-Driven User Growth

• Monitor and analyze English learning trends, hot topics, and parent signals across platforms
• Translate trends into content that are understandable and relatable for U.S. parents
• Package content into different formats suitable for various channels (community posts, short-form copy, event materials, etc.)
• Guide users from public platforms into English learning communities and course programs
• Collaborate with the marketing team to ensure content cadence aligns with project goals and timelines

2. User, Community & Event Operations

• Communicate directly with parents and continuously collect feedback to generate user insights
• Oversee English learning community operations (email, WhatsApp, Facebook, Reddit, and other platforms)
• Plan and execute growth-oriented activities such as trial classes, assessments, workshops, and challenge camps
• Design activity rhythm and user touchpoints to move parents from participation to deeper understanding, ultimately leading to conversion
• Track key operational metrics (registrations, participation rate, retention rate, etc.), conduct data reviews, and iterate SOPs accordingl

3. User Conversion & Funnel Design

• Design and optimize the full conversion path from first contact to course enrollment
• Build standardized conversion SOPs, including communication rhythm, follow-up mechanisms, and conversion milestones
• Deeply understand parent decision logic and continuously refine messaging and communication frameworks
• Improve conversion rates based on data analysis; identify drop-off points at each stage and propose solutions
• Increase overall conversion efficiency and ROI from events to enrollment

4. Cross-Team Collaboration

• Collaborate with curriculum, teaching, and marketing teams to translate learning goals into user-facing activities
• Collect project data and conduct performance reviews
• Continuously optimize operational processes and SOPs to improve execution efficiency

• Bachelor’s degree or above (Education, English, Marketing, or related majors preferred)
• Strong written and spoken English skills; able to use English as a working language (Reference: IELTS 7.0+, TOEFL 100+)
• Strong time management skills; detail-oriented and reliable
• Strong data awareness; able to track performance and conduct data-driven reviews
• Strong parent communication skills and user insight ability; able to understand and respond to parents’ real concerns
• Working proficiency in both English and Mandarin is required

• 1–2 years of experience in education, project operations, marketing, or community management
• Solid understanding of U.S. K–12 education, English learning, or student development
• Experience in community operations, event planning, project execution, and enrollment conversion

• Clear Growth Path: Opportunities to grow into project management, subject operations, education product, or management roles
• Entrepreneurial Opportunity (0 to 1): Deeply participate in building, validating, and iterating the English program from scratch
• Make an Impact on U.S. English Education: Directly contribute to English education projects serving North American families, bringing structured and effective learning systems into real classrooms and homes
• Rapid Development of User Insight & Operations Skills: Build systematic understanding of North American parent needs, decision logic, and conversion pathways
• Silicon Valley Experience & Global Perspective: Opportunity to execute projects and collaborate cross-culturally in the U.S. tech hub