Director, Product Marketing

At Tive, we imagine a fully-transparent world in which everything and everyone is connected. We innovate beyond what the world thought possible—so what people hold near and dear arrives on time and in full.

• Own the development and evolution of product and vertical-level messaging across Tive’s full product portfolio
• Lead Go-To-Market (GTM) planning for major launches and updates, working cross functionally across Product, Sales, Marketing and Enablement to ensure readiness across every touchpoint
• Serve as the go-to expert on Tive’s buyers, influencers and competitors - leading market intelligence, segmentation, win/loss analysis, and cross-functional feedback loops to inform messaging, positioning and GTM strategy
• Shape product and vertical positioning strategies, creating differentiated narratives that speak directly to buyer needs and industry challenges
• Partner with Global Marketing to inform campaign planning with strong messaging, customer insights and solution-based value propositions, while enabling regional teams to adapt to local market needs
• Support Sales Enablement to create strategic tools and content, from pitch decks to training sessions
• Guide the development of industry-leading content that showcases the value of Tive and its solutions with strategic customer-facing collateral
• Manage and mentor the existing Senior Product Marketing Manager, providing strategic direction and alignment while enabling strong execution across launches and campaigns
• Champion the growth of the Product Marketing function at Tive - helping to define processes, best practices and ways of working to scale effectively

• 8+ years of experience in B2B Product Marketing, ideally in SaaS, connected hardware/IoT, or supply chain/logistics technology
• Bachelors degree in business or marketing
• Proven experience developing messaging and Go-To-Market strategies across multiple product types and industries
• Strong ability to synthesize technical product inputs into clear, concise, buyer-friendly messaging
• Track record of supporting vertical specific GTM motions
• Confident speaker, comfortable in front of large, senior groups both in person and in virtual environments
• Excellent collaboration and stakeholder management skills 
• Strong writing and content creation abilities, showcasing a portfolio of work you have led or were involved in
• Location - Boston preferred, Remote available (East Coast).
  
  

• A chance to join what may very well turn out to be the most important company in your career.
• The autonomy and resources to build what you know how to build.
• Work with a committed global team that have each others back.
• Office-based or hybrid options. Your choice. 
• Competitive equity to ensure all of our employees have a sense of ownership in the long-term success of Tive’s growth.