B2B PR & Events Manager

TLA is a Liverpool-based automotive lead generation specialist with over 20 years of experience. We work with some of the UK's most prestigious automotive brands including BMW, Mercedes, Ford, and Volkswagen Group. Helping them connect with new car buyers and drive incremental sales.

We build technology and processes that engage hard-to-reach car buyers at every stage of their research and buying journey. Our proprietary Customer Acquisition Platform and network of owned automotive publishers; including Green.Car, Askaprice, CarKeys, and VanGuide, give us a unique position in the market.

This is a newly created, senior position within TLA's Marketing team. As B2B PR & Events Manager, you will own and deliver TLA's B2B PR, events, and content strategy - building market awareness, brand authority, and demand generation within the UK automotive sector.

You will take strategic ownership of TLA's external brand presence, working closely with the commercial team and a fractional Head of B2B Marketing to support pipeline growth through brand-led demand rather than direct sales activity.

• Own and deliver TLA's B2B PR strategy, aligned to commercial priorities

• Develop consistent external messaging aligned to TLA's lead generation.

• Manage PR opportunities, industry commentary, and brand positioning in the UK automotive market

• Own and deliver a structured B2B content calendar, including:

• 12 podcasts per year (monthly cadence)

• 4 webinars per year (quarterly cadence)

• 4 newsletters per year (quarterly cadence)

• Ensure all content supports awareness, credibility, and demand generation

• Collaborate with internal stakeholders to surface insights, data, and market narratives

• Own planning and delivery of TLA-hosted events (panels, charity, workshops) in collaboration with the Commercial team

• Manage TLA's participation in industry events

• Maximise event ROI through content amplification and follow-on marketing activity

• Develop and maintain sales enablement materials, case studies, and B2B proposition decks

• Ensure all collateral accurately reflects TLA's evolving products, data, and capabilities

• Own TLA's B2B website as a core demand generation asset

• Continuously improve structure, content, and relevance aligned to business priorities

• Work closely with Commercial, Marketing, and Product/Data teams to ensure brand and messaging consistency

• Support senior stakeholders by owning the execution of B2B brand activity end-to-end

• 5–8+ years in B2B PR, content, events, or marketing roles

• Proven experience owning and delivering multi-channel B2B marketing programmes

• Strong B2B demand generation mindset — understands how PR, content, and events support pipeline

• Ability to develop clear, compelling messaging aligned to commercial propositions

• Experience managing end-to-end delivery of B2B events with focus on quality and ROI

• Senior stakeholder management skills — confident influencing across commercial and leadership teams

• Experience owning content programmes (podcasts, webinars, thought leadership)

• Commercially aware with strong understanding of how marketing activity supports revenue growth

• Highly organised with the ability to manage multiple concurrent initiatives

• Experience in automotive, media, publishing, or lead generation environments

• Familiarity with CRM systems and marketing-to-sales workflows

• Experience managing or optimising B2B websites as demand generation tools

• Understanding of data-led marketing or platform-based propositions

• Experience with B2B marketing performance measurement (engagement metrics, attribution, pipeline)

• We care… about clients, car buyers, colleagues, and the work we do

• We love… learning and challenging ourselves to develop and improve

• We innovate… to find new ways of delivering better results and experiences

• We win… by helping our clients win and by making progress as a team