Sr. Director, Analytics

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking a Sr. Director, Analytics.

• →Management role:                                                                                              
• →
  • →Leading their team in ensuring timely and accurate delivery of analysis across assigned client accounts   
  • →Leading their team in the development and execution of campaign measurement  and data strategies                                                                                                                                       
  • →Developing Analytics talent on their team                                         
  • →Promoting and developing (amongst their team) a culture of best-in-class customer service for clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
• →Measurement Strategy:
• →
  • →Developing and executing frameworks to guide complex projects                            
  • →Developing and executing cross channel media measurement and testing plans
  • →Consulting with colleagues and clients on measurement strategies/techniques
  • →Ensures appropriate analytics integration into all agency production processes
• →Assessment and Analysis:
• →
  • →Leads client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results                                         
  • →Works independently and with the team in assessing client media programs
  • →Interprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results)
  • →Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.).
  • →Develops recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses  

• 7+ years of experience in media, marketing or related field (Ad agency experience a plus)                                                                        
• 5+ years in an Analytics role                                                               
• 2+ years in a managerial role
• Experience in presenting analyses to both small and large groups
• Strong working knowledge of Marketing and Digital Marketing          
• Strong working knowledge of online advertising media channels such as Search, Display, Social, Contextual, Email, CTV and OTT
• Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
• Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, Facebook, Google, etc.
• Strong working knowledge of Tableau
• Working knowledge in Google Tag Manager and/or Adobe Tag Manager
• SQL, R or Python knowledge and experience with database administration a plus                                                                             
• BA Marketing/Analytics MS Marketing/Business Analytics a plus

• Family - It comes first, on every list.  Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision 
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. 

Want more reasons to work at Tombras?  Check out the latest Tombras News and  Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. 

Tombras is an E-Verify employer and participates in the E-Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.