Senior Growth Marketing Manager (Paid + ABM)

At Tracksuit, we're building an incredible product that our customers LOVE and use every day. Our vision is to be used in every strategic growth conversation for the best consumer brands of today and tomorrow.  We’re doing this by becoming the common language to measure, understand and communicate the value of brand building. We've built beautiful, always-on, radically affordable brand tracking. At just under 5 years old, we're incredibly grateful and excited to be working with over 1,000 epic brands across the US, UK, AU & NZ, like Doordash, Adore Beauty, Bondi Sands, Milkrun and more.

Please note: This role can be based in either Sydney, Australia or Auckland, New Zealand. 

 

 

As Tracksuit's Senior Growth Marketing Manager (Paid + ABM), you'll own our demand generation programme end-to-end, from paid acquisition campaigns across LinkedIn, Google, and Meta to integrated ABM programmes that identify, engage, and convert our most important accounts across every market we operate in. You'll be the primary driver of scalable, data-driven customer acquisition through paid channels, with a sharp focus on ROI, efficiency, and building a predictable pipeline.

This is a dual-discipline role in the best sense. On one side, you'll run paid acquisition across LinkedIn, Google, Meta, and emerging channels, with a relentless focus on ROI and qualified pipeline. On the other, you'll build and run integrated ABM programmes that go well beyond digital, orchestrating campaigns across multiple touchpoints to reach and convert our most important accounts.

You'll need to move fluidly between performance marketing and account-based thinking, knowing when to cast wide and when to go deep. You'll also bring genuine fluency in AI tools and automation, using them to build smarter systems that compound performance over time rather than just running campaigns manually.

Success means building a scalable paid acquisition engine that drives qualified pipeline across ANZ, US, and UK, with clear visibility on ROI, CAC, and channel performance.

Partner closely with sales to build and run ABM campaigns that orchestrate multiple touchpoints across the buyer journey. You'll think across channels and formats to create coordinated moments that land with the right people at the right time.

Use intent data and audience signals to identify in-market accounts, prioritise your focus across ANZ, US, and UK, and build account-specific messaging that resonates.

Design campaign sequences that move target accounts through the funnel, combining paid, outreach, personalised content, and offline touchpoints into a coherent experience.

Pipeline generated from paid channels: volume, quality, and conversion rate.

CAC efficiency: cost per acquisition across paid channels, with improvement over time.

ABM programme effectiveness: reach, engagement, and conversion of ICP accounts across key markets.

New channel velocity: emerging channels tested per quarter, with clear learnings documented.

Full-funnel conversion: improvement in click-to-lead and click-to-SQL rates across paid campaigns.

AI/automation impact: measurable efficiency or performance gains from systems built.