Product Marketing Manager

As the Product Marketing Manager, your mission is to own and drive product marketing strategy and execution across our portfolio. You bring experience in player-facing messaging, app store presence, and live feature communication.

You will independently lead Store In-App Events and broader go-to-market execution, shaping how our games show up in the app stores and at key product moments. You serve as a key connector between Product, Publishing, Growth, and Creative teams.

This role reports to the Head of Product Marketing.

Store Presence

• Own end-to-end execution of Store In-App Events across Apple App Store & Google Play

• Align events with product updates, live-ops beats, and seasonal moments

• Track performance and turn learnings into continuous improvements

Go-to-Market

• Lead GTM execution for features, live-ops, and content updates (from strategy to delivery)

• Act as the central GTM point of contact across Product, Publishing, Growth, and Creative

• Own retrospectives and build a best-practice framework for future launches

Messaging & Brand

• Define and evolve messaging frameworks, positioning narratives, and player personas

• Lead player-facing copy across store and product beats, ensuring consistency at every touchpoint

Performance & Insights

• Monitor KPIs in close collaboration with Analytics and Growth

• Translate post-launch analyses into strategic recommendations that feed future campaigns

• 3–5 years of experience in Product Marketing, Marketing, Publishing, or a related role (gaming strongly preferred)

• Strong understanding of mobile games, live-ops, and player behavior

• Solid knowledge of app stores and mobile game ecosystems, including ASO fundamentals

• Proven ability to manage multiple stakeholders and drive cross-functional alignment

• Highly organized, detail-oriented, and reliable in execution

• Excellent written communication skills with a compelling, player-first voice

• Ability to work autonomously and make sound decisions in a fast-moving environment

• Experience with mobile F2P games

• Hands-on experience with ASO, Store In-App Events, and UA strategy

• Experience working with tools like Google Workspace, Excel, Confluence, or Jira

• Strong interest in brand strategy, positioning, and player psychology
  

A Global Team, A Shared Purpose

Our strength lies in our diversity. With over 30 nationalities represented across our two locations, we’re united by a shared passion for strategy games and a bold vision for the future. We celebrate what makes each of us unique – our perspectives, our stories, and the paths that led us here.

Work Your Way

Whether you're crafting code from a harbor-view desk in Hamburg or fine-tuning design details under the Maltese sun, we support flexible hybrid work models that empower you to do your best work – wherever you are.

Grow With Us

At Twin Harbour, your journey matters. Our Career Path Framework and mentorship culture provide the clarity and feedback you need to take the next step – whether you’re deepening your expertise or branching into new disciplines. We invest in your growth with language courses, e-learning platforms, and support for conferences and training.

We’re Human First

We believe that great teams are built on trust, respect, and good humor. From game nights to casual drinks, quiz nights, and karaoke, we don’t just work together – we connect, play, and support each other like a true crew.

Where Strategy Meets Vision.

Twin Harbour Interactive is a global strategy game powerhouse, shaping the future of long-term multiplayer gaming. With offices in Hamburg and Malta, we design strategy games that bring people together – across borders and generations.

Whether you’re an expert tactician or an imaginative world-builder, there’s a place here for you to grow, thrive, and leave your mark.