Strategic Marketing Specialist

What You’ll Do

• Lead and coordinate sales enablement activities. Coordinate with sales to identify gaps in sales enablement tools and resources. Partner with Product Marketing Managers to close these gaps with targeted assets, messaging, or programs.
• Act as a Product Market liaison to identify partner gaps in sales enablement tools, managing partner-facing resources (e.g., sanitizing materials to remove sensitive information), and coordinating with cross-functional teams to plan and execute ValGenesis partner training sessions.
• Design and execute surveys to capture industry trends, customer pain points, and technology adoption patterns. Partner with internal functions (e.g., Customer Success) to define survey questions, and either execute independently or collaborate with third parties to manage rollout and analysis.
• Conduct deep-dive research on priority accounts and targets to inform account-based marketing (ABM) strategies. Summarize findings into actionable insights that Product Marketing Managers can use to craft compelling, account-specific messaging.
• Support content creation by contributing research-based insights and competitive intelligence to ensure precise messaging, positioning, and differentiation. Collaborate with content owners (Product Marketing and Corporate Marketing) to strengthen white papers, briefs, and other marketing collateral.
• Drive cross-functional projects including but not limited to:
  •  Win-Loss Analysis program to identify and analyze key drivers of deal outcomes.
  • Competitive intelligence reporting by consolidating insights from customer calls, sales interactions, demos, and other non-public sources. Develop monthly reports to inform senior leadership and keep stakeholders aligned on market dynamics and competitor activity.
  • New feature release webinar planning and execution by working with Product Managers to align the product roadmap with corporate strategy. Ensure key stakeholders are updated with upcoming product features, their value, and the competitive storyline to strengthen go-to-market execution.
• Develop and present clear, compelling insights and recommendations to internal stakeholders through reports, presentations, and workshops.
• Act as a strong internal voice of the market and customers, ensuring strategy is backed by data, research, and competitive insights.

 What We’re Looking For: