B2C Marketing Project manager - (M/W/X)

Offer mix topics & Daily attractivity topics :

Ensure we have the right offer mix on our homepages (pre-openings, 7pm vs 7AM openings, Brandsplace/The Place mgmt, Clearance mgmt, how to highlight new brands on Veepee) 

Ensure visitors see & find most relevant banners for them (personalization, HP merchandising strategy, tab merchandising strategy) 

Ensure visibility & traffic allocation of Veepee products 

Ensure creative and performing marketing support 

Define and implement a B2C project activation plan to meet group marketing objectives, enhance Veepee’s brand positioning, and engage the member base

Collaborate with the team to deploy member engagement initiatives via internal and external communication tools, while analyzing and leveraging past performance

Conduct competitive market watch and benchmarking

Work closely with the agency on copywriting for email campaigns and configure activations using internal and external communication tools

Have both a Group and local mindset in order to propose a consistent experience on all platforms whilst also taking into account local specificities or requirements (e.g. could be developing local only campaigns where required) 

Analysis and reporting of project's performance to measure their effectiveness

Record budgetary expenses related to events while ensuring their ROI

Analyze the performance of Veepee products/business across European platforms and propose strategic and operational action plans to boost performance and identify growth levers (visibility, communication, etc.)

Launch and support new and existing Veepee businesses and products across our European platforms

Coordinate the preparation and launch of Veepee business events and products using a B2B2C approach, adapting them by platform as needed

Provide operational support for these events and products with a concrete action plan and timeline

Track all relevant KPIs per project to optimize campaign and activity performance

Work closely with the B2C Marketing Analysts to define strategies for Veepee events/products based on performance analysis

You collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM, etc) to improve homepage & tab performances and enhance member experience

Express improvement needs for tools, processes, and features on the homepage/tabs (A/B testing, benchmarking, new modules)

Work on the member journey : what are objectives & strategies per entry point, how to navigate on veepee, how to improve member experience on Veepee, B2B2C inputs on the Welcome process

Share business objectives and inputs with UX and data teams to improve algorithm personalization and member experience

Data-driven & strong analytical skills (perform analysis, deduct insights, develop strategies)

Project management 

Commercial mindset & understanding of brand environments 

Marketing knowledge (consumer behavior, digital marketing, copyrighting, etc. ) 

Consumer mindset & understanding of consumer trends 

Proficiency in computer tools, mainly Microsoft Office Suite & G Suite

Master in Veepee tools (Boom, Mixpanel, Microstrategy, Neolane, etc.)

Professional fluency in English (spoken & written)

Data-driven

Creative and innovative thinking

Business and result oriented with an analytical mindset

Proactivity and agility, ability to find solutions 

Attention to detail, organizational and prioritization skills

Strong oral and written communication skills 

Strong interpersonal skills

Persuasive abilities and capabilities to unite and motivate