Wealthfront2mo ago

Director of Product Marketing, Cash and Home Lending

Palo Alto · Palo AltoRemoteFull-timeexecutive

Marketing

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Quick Summary

Overview

Wealthfront is looking for an experienced Director of Product Marketing to lead go-to-market strategy for our Banking and Home Lending businesses.

Technical Tools

Marketing

Wealthfront is looking for an experienced Director of Product Marketing to lead go-to-market strategy for our Banking and Home Lending businesses. As the newest member of the growing Marketing org at Wealthfront, you’ll help shape a world class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities. You’ll work closely with partners across the company, in Product, Engineering, Design, Insights, and others.

The product marketing team is a critical function that helps define the roadmap, find desperate audiences, refine positioning, and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross-functional leaders and communicators. They are highly collaborative and oriented toward product-led growth.

Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.

Lead the team in crafting and executing strategies to bring new products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.

Develop positioning, audience, and distribution strategies for new and existing products

Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences

Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth

Craft focused briefs, rooted in business and customer insights, for creative teams to execute against

Be a voracious consumer of culture and help highlight trends that can inform our creative strategy

Lead business performance recaps and findings with executive leadership team

Manage a team of product marketers, contributing to a culture of excellence, curiosity, and respect.

8+ years in consumer product marketing or growth marketing, with technology and/or startup experience

Passionate storyteller with strong communication, presentation, and writing skills

Strategic thinker who equally values creativity and marketing effectiveness

Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives

A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.

A low-ego leader with a willingness to get into the details and a tendency to make others around them successful

Experience managing and developing a team of marketers

Personal finance knowledge and experience is a big bonus, but not required

Bachelor's degree or higher

Listing Details

Posted: January 27, 2026
First seen: March 25, 2026
Last seen: April 13, 2026

Posting Health

Days active: 18
Repost count: 0
Trust Level: 52%
Scored at: April 13, 2026

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Wealthfront

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We're on a mission to build a financial system that favors people, not institutions. We’re building a financial services company so you can design the life you want and make it happen.

Employees

350

Founded

2008

Domain

Jobs

External application · ~5 min on Wealthfront's site

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