Associate Creative Director, Copy (Hybrid)

Weedmaps is seeking an Associate Creative Director, Copy to help shape the company's voice, messaging systems, campaign concepts, editorial storytelling, and brand communications across social, lifecycle, creator, editorial, and product marketing initiatives. This role serves as both a creative leader and strategic storyteller responsible for developing culturally relevant ideas, platform-native campaigns, compelling narratives, and scalable messaging frameworks that build trust, participation, and affinity with Weedmaps audiences.

• Lead development of campaign concepts, messaging systems, social narratives, creator storytelling, editorial framing, and lifecycle marketing copy.
• Help define and evolve the Weedmaps voice across social, editorial, campaign, creator, and product experiences.
• Develop culturally relevant creative ideas that resonate with modern audiences and platform behaviors.
• Translate audience insights and business objectives into compelling narratives and creative platforms.
• Partner with Editorial, Social, Lifecycle, Growth, Product Marketing, and Production teams to develop integrated campaign messaging.
• Build repeatable storytelling systems and content frameworks that scale across channels.
• Ensure messaging maintains consistency, clarity, brand alignment, and cultural relevance.
• Support development of AI-assisted copy workflows, prompt systems, and messaging governance standards.
• Contribute to strategic planning, creative briefs, and concept development initiatives.
• Stay current on internet culture, creator ecosystems, audience behaviors, and emerging communication trends.
• Provide creative leadership and mentorship to copywriters, freelancers, contributors, and creative partners.
• Review and approve copy across campaigns, content, lifecycle marketing, and brand communications.
• Establish standards for voice, tone, messaging quality, and creative excellence.
• Help develop creative processes, workflows, and content governance systems.
• Collaborate with Creative Leadership on staffing, resource allocation, and workload planning.
• Foster a culture of strong conceptual thinking, collaboration, and continuous improvement.
• Contribute to long-term creative strategy and organizational development efforts.

• 8+ years of experience in copywriting, creative strategy, editorial storytelling, or creative leadership roles.
• Strong portfolio demonstrating campaign development, messaging systems, social storytelling, scripts, and conceptual thinking.
• Experience creating content across social, editorial, integrated marketing, and digital channels.
• Strong understanding of audience behavior, platform-native storytelling, and content strategy.
• Proven ability to develop compelling creative concepts that drive both engagement and business outcomes.
• Experience collaborating with cross-functional stakeholders and creative teams.

• Experience building brand voice systems and messaging frameworks.
• Familiarity with AI-assisted writing tools, prompt development, and content workflows.
• Experience working within lifestyle, media, entertainment, technology, or cannabis-related brands.
• Strong editorial instincts and ability to balance creativity with business objectives.
• Deep understanding of creator ecosystems, internet culture, and audience participation behaviors.
• Passion for cannabis culture, storytelling, and community-driven brand building.

The base pay range for this position is $136,000 - $160,000 per year, and a competitive bonus

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry.  Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. 

“Freedom to choose. Freedom to access. Freedom to enjoy.”

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

• Our recruiters will always communicate with candidates through an @weedmaps.com email address.

• CORRECT: jlebowski@weedmaps.com

• INCORRECT: jlebowski@gmail.com

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.

• If you are interested in a role at Weedmaps, please apply through our established channels.

• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!  

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.