Senior Affiliate Marketing Specialist

Key Responsibilities

• Develop and execute comprehensive affiliate marketing strategies focused on partner recruitment, activation, retention, and revenue growth across global markets.
• Identify, recruit, onboard, and develop strategic affiliate partners while negotiating contracts, commission structures, incentives, and commercial terms.
• Manage affiliate relationships end to end, including tracking codes, promotional offers, payment reconciliation, partner support, activation, and ongoing relationship management.
• Analyze affiliate performance across cohorts, geographies, partner categories, and individual partners to identify growth opportunities and performance gaps.
• Monitor key metrics including revenue, conversion quality, CAC, LTV, ROAS, partner ROI, and fraud indicators, translating insights into actionable optimization strategies.
• Manage commission expenditure within approved budgets and recommend budget reallocations based on partner performance, growth potential, and ROI.
• Design and execute structured tests across commission tiers, partner incentives, promotional offers, audience segments, and campaign mechanics to improve conversion and partner engagement.
• Collaborate with Creative teams to develop compelling promotional content, marketing materials, and affiliate assets that support partner activation and campaign execution.
• Partner with Product, Brand, Data, and Engineering teams to improve tracking, attribution, measurement accuracy, and fraud detection capabilities.
• Work closely with Finance and Legal teams to support payment processes, commercial agreements, compliance, and revenue-quality requirements.
• Maintain strong relationships with affiliate partners and provide ongoing guidance, performance insights, and support to improve engagement and retention.
• Stay updated on affiliate marketing trends, competitive developments, emerging technologies, regulatory requirements, and industry best practices.
• Present performance findings, business insights, and optimization recommendations through dashboards, written reports, and structured presentations to internal stakeholders and partners.

Qualifications & Experience

• 5+ years of hands-on experience in affiliate marketing, preferably within a B2C subscription, consumer technology, SaaS, or digital business.
• Proven experience recruiting, onboarding, activating, and scaling affiliate partner networks across international markets.
• Strong track record of managing partner performance and making data-driven recommendations around commissions, incentives, budgets, acquisition, revenue, and ROI.
• Hands-on experience with affiliate platforms and networks such as Impact, PartnerStack, or comparable affiliate management platforms.
• Strong analytical ability to evaluate partner performance, identify high-potential segments, diagnose changes in results, and prioritize optimization opportunities.
• Good understanding of attribution, fraud detection, quality control, and affiliate measurement methodologies.
• Experience using performance data to influence partner recruitment, incentive structures, campaign strategy, and program decisions.
• Strong communication skills, with the ability to present complex performance findings and recommendations clearly through dashboards, reports, and presentations.
• Ability to collaborate effectively with remote, cross-functional teams across Marketing, Product, Brand, Data, Finance, Engineering, Creative, and Legal.
• Demonstrated experience managing multiple partner relationships, priorities, and commercial discussions with a high degree of ownership.
• Experience designing, executing, and analyzing structured experiments to optimize partner incentives, offers, audience segments, and conversion mechanics.

Must-Have Skills

• Affiliate Marketing
• Affiliate Program Management
• Performance & Revenue Optimization
• Data Analysis & Attribution
• Partner Performance Management

Good-to-Have Skills

• Affiliate Management
• Partner Recruitment
• Partner Onboarding & Activation
• Commercial Negotiation
• Commission & Incentive Management
• Fraud Detection & Quality Control
• International Affiliate Marketing
• ROAS, CAC & LTV Optimization
• Affiliate Platforms & Networks
• Experimentation & A/B Testing