SEO Specialist

● Develop and execute comprehensive SEO strategies to improve website rankings and organic traffic. 

● Perform keyword research, competitor analysis, and content gap analysis to identify growth opportunities. 

● Optimize website pages, landing pages, blogs, and content for search engines and user experience. 

● Manage on-page SEO activities including meta tags, internal linking, schema, URL structure, and content optimization. 

● Drive off-page SEO activities such as backlink building, outreach campaigns, and authority development. 

● Conduct technical SEO audits and work closely with development teams to resolve SEO-related issues. 

● Monitor website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms. 

● Collaborate with content, design, and marketing teams to create SEO-focused content strategies. 

● Track, analyze, and report SEO performance metrics, rankings, traffic, and conversion trends. 

● Stay updated with the latest Google algorithm updates, SEO trends, and digital marketing best practices. 

● 3–6 years of experience in SEO, Digital Marketing, or Organic Growth roles. 

● Strong understanding of on-page, off-page, and technical SEO concepts. 

● Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, and Google Search Console. 

● Knowledge of keyword strategy, content optimization, backlink analysis, and website auditing. 

● Understanding of HTML, CSS, WordPress, and website structures will be an added advantage. 

● Experience working with B2B, SaaS, HR Tech, or technology-driven businesses preferred. 

● Strong analytical, reporting, and problem-solving skills. 

● Excellent communication and collaboration abilities. 

● Ability to work in a fast-paced startup environment with ownership and execution focus. 

● Master’s degree in Marketing, Business, Communications, or related fields preferred.