Head of Growth & Expansion Germany (m/w/d)

Wellis is a fast-growing healthtech scale-up reinventing healthcare. We are building the first truly integrated health platform in the Netherlands, offering on-demand care for everyday health needs such as weight loss, hair loss, sexual health, and more — and we are now bringing it to Germany.

Our platform covers the full journey: from diagnosis and medical assessment to prescription and delivery at home. By combining medical expertise, technology, and data, we make healthcare smarter, more accessible, more personal, and easier to use.

We are growing quickly, which means we are building the structures, teams, products, and processes that will help us scale responsibly. You will join an ambitious, international team where ownership is encouraged, collaboration is key, and impact is visible from day one.

Germany is our next big bet. You'll rapidly scale Germany from a working funnel into our largest market, and build the German organisation that can carry it.

This is a brand-new role and it is mostly commercial: go-to-market, growth and expansion. You own German growth end to end. German revenue growth is the number that matters most in this role, alongside new customers, churn and customer satisfaction.

You'll start lean. Shared teams such as technology, data, marketing and care also serve the Netherlands. You'll build dedicated German roles as the volume comes. There's no ready-made team or fixed plan: you get to shape both.

You'll report directly to our CEO and bring the German view into the leadership team. Targets are set with the CEO each quarter and move with the plan: you own the numbers, not a fixed finish line.

• A track record of taking something small and making it big, fast, as a go-to-market, expansion or growth lead (this is essential). You would rather ship at 80 percent this week than at 100 percent next quarter.

• Deep knowledge of the German market. Experience in direct-to-consumer health, e-commerce or digital healthcare is a strong plus.

• You bring people along with numbers, energy and good relationships, and you're honest and direct: you name what's going wrong at any level and fully commit to a decision once it's made.

• You take ownership. You treat revenue as yours, share progress before anyone asks, and solve problems rather than passing them up.

• You have a scale-up or start-up background.

• You are AI first when executing.

• You are fluent in German and English.

Don't tick every box? If this role excites you and you recognise yourself in most of it, we'd still love to hear from you.