Marketing Automation & Quality Technologist

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

• Conduct QA checks on all outgoing communications for Email and Engagement team campaigns, including:
  • Audience segmentation
  • Smart lists
  • Links and link tracking
  • Content optimization
  • Alignment with ticket requests
• Test and optimize campaigns on an ongoing basis.
• Analyze audiences to identify optimization opportunities.
• Partner closely with Email and Engagement teams to support technical needs.
• Provide regular, detailed reporting to Email and Engagement teams.
• Collaborate with marketing teams to maintain consistency, optimize processes, and ensure compliance with industry regulations.

• Support day-to-day operations of the Lifecycle Team.
• Manage data collection, standardization, and normalization.
• Assist with administration of Marketo and related business applications, including:
• Assist with administration of Marketo and related business applications, including:
  • RingLead
  • Twilio
  • Conversica
• Help define, implement, and maintain marketing automation best practices, including:
  • Data quality and hygiene
  • List management
  • Content optimization
  • General troubleshooting
• Research new technologies, software, and plugins to enhance Lifecycle capabilities.
• Collaborate with cross-functional teams to gather research and implement new processes.
• Execute marketing campaigns and best practices within Marketo, including:
  • Lead scoring
  • Profiling and segmentation
  • System integration
  • Data hygiene
  • Optimization
  • Troubleshooting
  • Reporting
• Provide technical expertise to cross-functional teams on issues involving sales and marketing tools and databases.
• Design and optimize integrations between marketing technology platforms and CRM systems.
• Build, optimize, and maintain marketing automation operations, including:
  • Programs
  • Behavior-based campaigns
  • Lead scoring
  • Email templates
  • Forms
  • Customer segmentation
• Develop and maintain KPI, campaign, and performance reporting.
• Conduct A/B testing to improve customer experiences and conversion rates.
• Design and maintain an actionable prospect database and associated processes to ensure long-term data hygiene and list management.
• Develop and deploy behavior- and event-triggered email communications utilizing dynamic content.
• Collaborate with marketing teams and internal stakeholders to develop campaign assets that drive results.
• Create and optimize marketing campaigns across multiple channels, including:
  • Email
  • Browser notifications
  • SMS
  • Other emerging channels
• Experiment with new technologies and leverage personalization to create meaningful customer journeys.
• Escalate critical issues appropriately and promptly.
• Attend vendor meetings, as needed.

• Process-driven and efficiency-oriented with the ability to optimize systems and workflows.
• Marketo Certified Expert.
• Thorough understanding of:
  • Customer journeys
  • Marketing funnels
  • Flywheel methodologies
  • Lead scoring
  • Marketing automation strategies
• Proficiency with Salesforce CRM.
• Strong analytical mindset.
• Excellent verbal, written, design, and presentation communication skills.
• Working knowledge of HTML and CSS to make basic updates to emails, landing pages, and forms.
• Ability to identify underlying business needs and deliver effective solutions within short timelines.
• Familiarity with digital marketing platforms and concepts.
• Knowledge of integrated marketing communications.
• Knowledge of educational marketing.
• Self-motivated and highly organized.
• Detail-oriented and results-focused with strong follow-through skills.
• Strong project management and project planning capabilities.
• Ability to identify data-driven opportunities.
• Experience troubleshooting and resolving complex data issues.
• Strong functional and technical documentation skills.
• Experience managing large-scale marketing databases and supporting initiatives focused on:
  • Database quality
  • Compliance
  • Governance
• Proficiency with Microsoft Office applications, including:
  • Excel
  • Outlook
  • Word

• Bachelor’s degree, preferably in:
  • Marketing
  • Communications
  • Information Technology
  • Related field
• 2+ years of demonstrated experience in marketing operations, including:
  • Marketing automation
  • CRM management
  • Metrics and reporting

• 2+ years of Salesforce experience.
• 2+ years of demonstrated experience administering Marketo.
• Marketo Certification, or ability to obtain within 12 Months
• Experience in a B2B, fintech, or fast-paced technology environment preferred.
• Experience with:
  • Workfront
  • Jira
  • Wiki platforms
  • Salesforce
  • Tableau

This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.