Marketing Operations Specialist (Automation)

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MarketingMarketing Operations Specialist

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Quick Summary

Overview

We are: Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI,

Technical Tools

MarketingMarketing Operations Specialist

Responsibilities

~1 min read

→Demonstrates advanced technical expertise in marketing automation platforms and serves as an experienced technical contributor. Architects, builds, and maintains complex automated workflows and data-driven engines that power integrated channel experiences.
→Drives operational efficiency through systems integration, ensuring scalable, accurate, and high-volume multichannel marketing delivery.
→Responsible for stabilizing, optimizing, and scaling automation workflows across the marketing technology ecosystem.
→Designs, codes, and deploys complex, multi-step marketing journeys and automated workflows (e.g., lead nurturing, lifecycle management) primarily within Salesforce Marketing Cloud (SFMC Journey Builder) or any other Automation platform.
→Develops and debugs automation failures, including issues in live campaigns or workflows and advanced personalization and conditional content logic using proprietary coding languages (e.g., AMPscript and SSJS in SFMC) to reduce manual template variants and increase content relevance.

Experience in Marketing automation platforms (used different ones: SFMC, AJO, Hubspot…)
Expert-level in Journey Builder, Automation Studio, and Business Unit configuration (SFMC mostly)
Strong proficiency in AMPscript, and SQL.
Understanding of relational databases, Data Extensions, and API integrations.
Experience building complex, multi-step automations in Automation Studio - SFMC.
Technical knowledge of IP warming, SAP (Sender Authentication Package), and DNS records.
Experience supporting API-based integrations and data synchronization.
Strong understanding of marketing data architecture and platform interoperability.

Problem Solving: A "logic-first" mindset to debug complex automation failures.
Efficiency Obsession: A drive to replace manual tasks with scalable, reusable code.
Precision: Strong attention to detail, errors in automation can impact millions of records.
Operational ownership: Takes responsibility for stability and reliability of automation systems.