Web Designer (Webflow + Figma)

Our client is looking for a Web Designer (Webflow + Figma) who can transform strategic ideas into visually compelling, high-converting digital experiences. Their team operates in the digital marketing industry and has earned recognition in recent years for delivering performance-driven websites and marketing solutions for competitive sectors. This role is ideal for a designer who understands that effective design goes beyond aesthetics. The right candidate approaches each page with a clear purpose, balancing visual creativity with business outcomes such as engagement and conversions. They will lead the full website design process, from concept and wireframing to high-fidelity prototypes and Webflow implementation. In addition to websites, this professional will design marketing assets that support campaigns across multiple channels. The role requires someone who thinks in scalable systems, builds reusable frameworks, and understands how design decisions influence user behavior. Responsibilities • Website Design & Development: Create responsive, visually engaging websites using Webflow. Manage the entire process including wireframes, Figma mockups, and final Webflow builds. • UI/UX Design: Develop intuitive layouts that guide users through clear navigation and encourage conversions through thoughtful hierarchy, accessibility, and mobile responsiveness. • Digital Marketing Assets: Produce design assets such as display ads, email newsletter layouts, social media graphics, and campaign visuals while maintaining brand consistency. • Landing Page Design: Build optimized landing pages for paid advertising campaigns. Apply conversion-focused elements such as effective CTAs, trust signals, and structured content layouts. • Client Collaboration: Work with account managers and project leads to understand goals, brand guidelines, and campaign objectives. Present design concepts and refine work based on feedback. • Design Systems & Scalability: Develop and maintain reusable design systems in Figma and Webflow including component libraries, typography scales, color systems, spacing frameworks, and brand guidelines. • Trend Awareness: Stay informed on design trends, Webflow platform updates, and best practices in digital marketing to continuously elevate project outcomes. Requirements • Minimum 3 years of professional web design experience with a strong portfolio of Webflow projects • Ability to design and build responsive websites from scratch using Webflow native tools • Strong experience with Webflow CMS, interactions, animations, and responsive design structures • Advanced proficiency in Figma including wireframing, prototyping, and high-fidelity designs • Demonstrated experience creating scalable UX design systems such as component libraries and brand frameworks • Strong understanding of visual design principles including typography, color theory, layout grids, spacing, and hierarchy • Experience designing digital marketing assets including ads, email templates, and social graphics • Familiarity with Client-First or Relume class naming conventions in Webflow builds • Strong written English communication skills • Portfolio showcasing 3–5 Webflow projects, including at least one scalable design system example Qualifications • Experience working with agencies or freelance clients across multiple projects • Understanding of HTML/CSS fundamentals sufficient to troubleshoot layout issues in Webflow • Experience with Webflow animations or motion design elements • Familiarity with conversion rate optimization (CRO) and A/B testing concepts • Experience designing for Home Services or Healthcare industries Benefits • Full-time position • 100% remote work environment • Opportunity to collaborate with an experienced digital marketing team • Exposure to projects across high-impact industries • Opportunities to contribute to scalable design systems and strategic digital campaigns