Senior User Researcher

Why we're hiring:

WPP Open Change and Enablement team is at the heart of empowering WPP's vast network of agencies and clients with cutting-edge technology, streamlined processes, and collaborative platforms. We drive and foster the change that drives efficiency, differentiation, and connectivity across the globe, ensuring our people can work at their best and our agencies can deliver exceptional results for their clients. Our mission is to accelerate WPP's digital transformation and foster a culture of continuous improvement. 

As WPP transforms into an AI-enabled marketing powerhouse, we are reimagining how our 100,000 employees interact with our new global platform. As part of the Change and Enablement team, we need a Senior User Researcher to work closely with our users, helping to understand what they need in order to inform the strategic product decisions we make. This role is critical in translating strategic vision into tangible, user-centric solutions that empower our global workforce to create and embrace the future. 

We are looking for a Senior User Researcher to play a central role in shaping the user experience of our global GenAI-powered marketing platform, which is transforming how 150,000 employees across creative, media, and production deliver work. As a foundational part of our digital transformation, this platform blends intelligent automation, role-based AI agents, and new ways of working to streamline project delivery across the enterprise. 

You will co-create and scale our user research practice—capturing deep insights into user behaviours, needs, pain points, and emerging habits—to influence product direction, drive behavioural change, and ensure the platform is intuitive, efficient, and widely adopted. This role blends strategic thinking, research rigour, and storytelling to bring the voice of the user into every stage of the transformation. 

What you'll be doing: