Advanced Analytics Manager, GOC

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Advanced Analytics Manager who will:

• Manage database logic, implement changes, and oversee the building of data pipelines and APIs to support business needs.
• Analyze data, consult with subject matter experts, and write clear business and technical requirements documents.
• Create and manage project timelines, prioritize tasks using tools like Azure DevOps and Smartsheets, and hold all responsible parties accountable for deliverables.
• Facilitate communication and progression of tasks through regular status meetings and working sessions, proactively elevating and resolving project roadblocks.
• Lead the investigation and resolution of data discrepancies and issues, proactively identifying solutions for data quality problems and operational inefficiencies.
• Serve as the subject matter expert for data quality processes, BI tools, and business rules, ensuring best practices are followed across all initiatives.
• Develop a comprehensive understanding of the full campaign implementation workflow across all media channels to inform data strategy and troubleshooting.
• Build and maintain positive relationships with internal teams and external vendors, effectively communicating roles, responsibilities, and expectations.

If this opportunity looks right for you, we are looking for candidates who have:

• Bachelor's or advanced degree in Statistics, Economics, Business, Math, Computer Science, or a related field.
• Advanced English level (B2–C2).
• Minimum 3 years of experience in the marketing or media industry (e.g., digital investment, analytics, or ad operations).
• Minimum 3 years of experience in data governance processes within a data warehousing, ETL, and business intelligence environment.
• 2 years of experience in a business analysis or technical project management role.
• Strong proficiency and hands-on experience with SQL and Microsoft Azure for database management.
• Strong familiarity with relational database management systems (RDBMS).
• Advanced data manipulation skills in Microsoft Excel.
• Experience with advertising campaign management platforms such as Google Campaign Manager, DV360, SA360, Google Ads, Sizmek, or similar social media ad platforms.
• Experience with business intelligence tools such as Tableau, Power BI, Datorama, or Looker.
• Experience with project management tools such as Smartsheets or Azure DevOps.
• Familiarity with programming languages such as Python, R, or JavaScript is a plus.
• Experience with VBA/macros in Excel is a plus.

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