Analytics Manager, GOC

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Job Summary/Purpose As the Manager of Data Operations, you will hold a critical, high-impact role responsible for the integrity and efficiency of our marketing data infrastructure. You will manage the development and maintenance of our business intelligence tools, data pipelines, and data quality compliance processes. This is a hands-on role where you will act as the crucial intermediary between our BI and Technology teams, translating business needs into technical requirements and solutions. You will be the subject matter expert for our core data systems, driving projects from requirement gathering to completion and ensuring the highest standards of data governance. This position does not have direct reports. 

Key Responsibilities and Functions 

• Execute and continuously advance media measurement for Unilever campaigns, including the setup and reporting for campaigns, ROI analysis, attribution, and evaluation of campaign effectiveness, adhering to WPP's best practices and methodologies.  

• Develop data-driven insights and actions that translate analytics into clear business narratives and recommendations, aligning with Unilever business goals while maintaining WPP's analytical rigor. 

• Collaborate closely with internal WPP Unite teams and external partners on measurement projects, custom studies, and KPI development in support of the Unilever account. 

• Support the development, automation, and evangelization of data inputs/outputs and dashboards tailored for Unilever's needs, leveraging WPP's tooling and expertise where appropriate. 

• Stay current on trends in media measurement, analytics tools, and industry best practices, actively bringing WPP's thought leadership and innovation to Unilever. 

• Manage relationships with agencies and vendors as needed, under the guidance of WPP management and in close alignment with Unilever's objectives. 

• Partners with WPP's Data Engineering for data and dashboard support, and with WPP's Advanced Analytics for applying advanced methods to Unilever's challenges. This role does not own data pipeline or model development, but facilitates these efforts for the client. 

 Job Requirements 

Education and Experience: 

• 3–5 years in media analytics, market research, or related fields, ideally within an agency or consultancy environment. 

• Bachelor’s degree required, advanced degree a plus. 

• Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python preferred). 

• Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations. 

• Strong analytical, problem-solving, storytelling, and communication skills, adaptable to both agency and client environments. 

• Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within WPP team structures while adhering to agency processes. 

• Proven ability to thrive in a dynamic, client-facing account environment, balancing diverse stakeholder needs with WPP's internal policies and strategic objectives. 

• Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers. 

• Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms). 

• Experience with data visualization (Power BI) and basic coding tools (SQL, Python). .