ESO Planning Executive

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Drive operational excellence across Ford markets on by owning MAP governance, ensuring high-quality campaign set-up and change control, and enabling activation teams to deliver against campaign objectives.

• Own the creation, maintenance and quality assurance of MAP shells across all biddable and offline campaigns; ensure information is current, accurate and audit-ready.
• Establish and maintain clear governance for MAP updates, including change control, approvals and versioning where required.
• Ensure activation teams implement MAP changes within agreed timelines and are accountable for completion and accuracy.
• Brief activation teams regularly on MAP updates and required actions; provide clear guidance to enable correct implementation.

• Build and maintain working proficiency across key marketing channels; understand channel roles, targeting options, measurement approaches and KPI trade-offs across objectives.
• Develop detailed, insight-led media plans that support multiple campaign objectives and align to wider market and brand strategy.
• Partner with channel and activation specialists to translate strategy into executable plans, ensuring clarity on deliverables, timelines, budgets and measurement.

• Own the creative tracker for the defined scope, ensuring accurate status reporting across creative development, approvals, trafficking readiness and in-market delivery.
• Coordinate with relevant stakeholders to capture requirements, manage timelines and resolve blockers that may impact campaign delivery.
• Maintain data integrity across tracking documents and related systems; ensure consistency between the creative tracker, MAP and activation deliverables.
• Provide clear and timely communications on risks, dependencies and changes to plan; escalate issues where needed.

• Activation teams (biddable and offline)
• Planning Director
• Ford of Europe and Ford local Market Leads
• Channel Business Directors (BDs) and channel specialists

• Experience supporting integrated media planning and activation across biddable and offline channels.
• Strong operational governance skills, including attention to detail, documentation discipline and stakeholder accountability.
• Ability to translate strategy into executable plans and manage multiple workstreams with competing deadlines.
• Clear, confident communication skills with the ability to influence cross-functional teams.