Executive, Ecommerce

Vietnam·Ho Chi Minh Citymid

MarketingEcommerce

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Quick Summary

Key Responsibilities

Manage the end-to-end setup, activation, and daily optimization of performance commerce campaigns on major platforms including Shopee, TikTok Shop, Lazada, and Tiki.

Technical Tools

MarketingEcommerce

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

As the Executive E-commerce, you will handle key responsibilities:

Manage the end-to-end setup, activation, and daily optimization of performance commerce campaigns on major platforms including Shopee, TikTok Shop, Lazada, and Tiki.
Closely monitor and relentlessly optimize campaigns to meet and exceed key e-commerce KPIs such as Return on Ad Spend (ROAS), Gross Merchandise Value (GMV), and Conversion Rate.
Implement and manage a variety of e-commerce ad formats, including in-app ads, collaborative ads (CPAS), and onsite search placements.
Prepare and deliver regular, insightful performance reports that provide clear analysis and actionable recommendations to internal and client stakeholders.
Serve as the day-to-day client contact, presenting media plans and translating performance data into actionable insights for internal and external stakeholders.
Support developing comprehensive e-commerce media plans that integrate seamlessly within the client's strategy.

Requirements

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Bachelor’s degree in Media & Advertising, Marketing, Business Administration, or a related field is preferred.
1+ years of experience in an e-commerce or performance marketing role is required.
Proven, hands-on expertise in setting up, managing, and rigorously optimizing ad campaigns on major e-commerce platforms like Shopee, TikTok Shop, and Lazada.
Deep understanding of the e-commerce landscape in Vietnam, including platform-specific nuances and best practices.
Strong analytical skills with a demonstrated ability to use sales and media data to drive performance improvements.
Experience in developing e-commerce media plans or demonstrating a strategic planning mindset is a significant plus.
Excellent attention to detail and the ability to manage multiple, complex campaigns simultaneously in a fast-paced environment.

What We Offer

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Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

Please read our Privacy Notice for more information on how we process the information you provide.