Senior Performance / Ecommerce Specialist

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

The Senior Performance / eCommerce Specialist is responsible for leading the execution, optimization, and strategic analysis of regional performance marketing and eCommerce initiatives. This role drives business growth by managing complex multi-channel campaigns, ensuring KPI achievement, and maximizing ROI/ROAS through data-driven decision-making. Acting as a key operational and strategic partner, the role oversees large-scale commercial events, ensures flawless campaign implementation, and translates performance insights into actionable recommendations. The position also collaborates closely with internal teams and clients to deliver scalable solutions and continuous performance improvements across regional markets.

• 3–5 years of proven experience as a Performance Specialist, Advanced Digital Media Buyer, eCommerce Specialist, or similar roles focused on high-volume transactional businesses.
• Advanced/expert proficiency across the Google Ads ecosystem (Search, Performance Max, Shopping), Meta Ads Manager, and TikTok Ads Manager.
• Strong eCommerce expertise, including experience managing product feeds, catalogs, conversion pixels, Conversion API, and dynamic remarketing strategies.
• Proven experience managing high-investment accounts or regional portfolios across multiple countries and currencies simultaneously.
• Intermediate to advanced English proficiency (required), with the ability to participate in business conversations and prepare performance reports.
• Strong analytical mindset with the ability to break down complex challenges and identify growth opportunities.
• Demonstrated ability to perform effectively under pressure during high-demand commercial periods and major eCommerce events.

• Analytical Thinking: Ability to connect data points, identify performance patterns, and uncover optimization opportunities.
• Problem Solving: Proactive and solution-oriented approach to technical, attribution, and performance challenges.
• Data-Driven Decision Making: Strong focus on making decisions supported by data, experimentation, and A/B testing rather than intuition alone.
• Resilience & Adaptability: Ability to maintain focus and effectiveness in fast-paced, high-pressure environments.
• Operational Ownership: Ability to independently manage accounts end-to-end, taking full ownership without requiring constant supervision.