Senior Media Planning Executive

Singapore·Singaporesenior

Other

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Quick Summary

Key Responsibilities

Act as a key contact and lead direct response (DR) planning efforts for smaller, more manageable markets, while ensuring alignment with the broader strategy.

Technical Tools

Other

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

As a member of the MFG APAC Planning team, you are responsible for analyzing data, thinking creatively, and developing innovative strategies to ensure marketing campaigns reach the right audience in the most effective way. We are a Direct Response (DR)–led program, so experience in DR planning is essential - our focus is not only on driving engagement, but on delivering measurable incremental outcomes that directly impact business performance. Armed with critical analysis, media planners devise, propose, and recommend strategies for using media channels effectively to attract new customers, while driving satisfaction and long-term loyalty.

Role & Responsibilities include but are not limited to:

Act as a key contact and lead direct response (DR) planning efforts for smaller, more manageable markets, while ensuring alignment with the broader strategy.
Develop and maintain accurate media forecasts, plans, and planning documentation.
Demonstrate a strong understanding of media, technology, and market developments that influence performance planning and impact clients’ businesses.
Assist the Senior Planning Manager in delivering learning agendas and preparing quarterly and bi-annual business reviews, with a solid understanding of owned markets, performance drivers, and the overall marketplace.
Monitor campaign performance across all channels on a weekly basis, proactively highlighting risks or areas that require intervention.
Support performance reporting by contributing data-backed insights and learnings, and collaborate closely with the activation team to ensure optimal campaign health.
Identify and evaluate new vendors and partners, maintaining a clear point of view on their potential impact on business outcomes.

Requirements

~3 min read

At least 2 years’ experience in digital media, advertising, marketing
Bachelor’s degree, with a focus on marketing or business management
High attention to detail, and excellent organizational skills
Detail oriented and responsive, deadline-driven with strong reasoning skills
Highly-developed interpersonal and relationship management skills
Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
Proficiency in Excel and/or Google Sheets (pivot tables, Vlookups, etc)
Demonstrable interest in media strategy and planning
A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

Please read our Privacy Notice for more information on how we process the information you provide.