Head of Marketing

United States·Mill ValleyRemoteFull-Timeexecutive

MarketingMarketing Director

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Overview

At Yardzen, we believe people are at their best when they’re outside. Our mission is simple: help people envision the outdoor spaces of their dreams, entirely online,

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MarketingMarketing Director

At Yardzen, we believe people are at their best when they’re outside.

Our mission is simple: help people envision the outdoor spaces of their dreams, entirely online, and connect them with trusted local contractors to bring those designs to life. Since our launch in 2018, we’ve empowered thousands of homeowners to transform their outdoor spaces, make sustainable choices, enhance property value, and enjoy life outdoors.

We’re transforming the $200 billion outdoor renovation industry with AI, data, and technology—offering a modern, seamless, and transparent design-build experience. Recognized as a Fast Company Most Innovative Company and named to Inc. Magazine’s Best Places to Work, our work has been featured in Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes. And we’re just getting started.

We're hiring a Head of Marketing to lead the next chapter of growth at Yardzen. The business is evolving from a design-first model to an integrated design-and-build offering that delivers a finished yard, not just a plan. It's a defining product and market moment, and we need a marketing leader who sees that and runs at it. They build the strategy and treat the next 24 months as a rare opportunity.

This role reports to the CEO, sits on the leadership team and leads the marketing organization end to end. It owns the full funnel: brand, performance, content and lifecycle.

Drive demand and conversion. Own performance across paid, organic, partnerships and referral. Hit acquisition and CAC targets while growing the funnel.

Lead brand strategy and execution. Define how Yardzen shows up across every customer touchpoint and protect the consistency of that voice as we scale.

Tell the integrated design-and-build story. Help customers understand what Yardzen is becoming and why it matters for them.

Partner closely with product and operations to align the customer journey end to end.

Own the metrics that matter. CAC, LTV, conversion at each stage, brand awareness and revenue.

Bring rigor to budget allocation and channel mix. Make tradeoffs based on data and tell the story to the leadership team and board.

10+ years of consumer marketing experience, with meaningful time as a senior leader (Director or VP). B2B experience is a bonus.

A real full-funnel marketer. You've built brands and you've moved performance numbers. Most marketers do one well, we need someone who can do both.

Direct experience at a DTC or consumer services company at meaningful scale, ideally between $25M and $200M in revenue.

A track record of growth in a competitive consumer category. Bonus if that category was home, design, real estate or another considered purchase.

Strong instincts for brand and design. We're a design-led company and our marketing leader needs to share that aesthetic standard.

Strategic and hands-on. You can build the plan and write the brief.

Comfortable with ambiguity and leading through change.

Bay Area preferred.

Remote work, always: We're a remote-first company

Full coverage for you: 100% paid medical, dental, and vision insurance

Competitive compensation: Salary that matches your skills and experience

Support for growing families: 12 weeks of fully paid parental leave

Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for

At Yardzen, we’re committed to creating a space where our employees can bring their full selves to work and have equal opportunities to succeed. We are looking for people that will add to our culture, not just fit in. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, or veteran status, if joining this mission speaks to you, we encourage you to apply!

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or the recruiting process, please contact us at recruiting@yardzen.com.

Yardzen is registered as an employer in many, but not all, states. If you are not located in a state where Yardzen is registered, you will not be eligible for employment.