Association Director of Marketing

Be the Voice. Shape the Story. Drive Community Impact. Position:  Association Director of Marketing                 Salary Range:  $80,000 - $85,000 If you’re driven to strengthen communities, inspire connection, and lead meaningful change—this is your moment. As the Association Director of Marketing, you will serve as the strategic architect of how the YMCA engages communities across the region. This role goes beyond marketing—it’s about advancing mission impact through a unified, data-informed strategy that fuels growth, deepens relationships, and elevates the YMCA’s voice. You’ll balance big-picture strategy with hands-on execution, ensuring every campaign and touchpoint reflects our core values of caring, honesty, respect, and responsibility. What You’ll Do: Lead with Strategic Vision Develop and execute an integrated, association-wide marketing strategy Translate priorities (membership, youth development, philanthropy) into measurable results Elevate the Brand Champion a consistent, compelling voice across all channels Lead storytelling that highlights community impact and builds trust Drive Community Engagement Design campaigns to increase membership and program participation Partner across teams to support fundraising and community outreach Own the Digital Experience Oversee website, email, social media, and paid media Use CRM tools (e.g., Salesforce) and data insights to optimize performance Who You Are:  You are a strategic thinker, collaborative leader, and purpose-driven storyteller who thrives in a mission-focused environment. 7–10+ years of progressive marketing experience, including leadership Proven success in multi-channel marketing and brand strategy Strong digital expertise (web, email, social, analytics, CRM) Data-driven mindset with the ability to translate insights into action Skilled at influencing, aligning, and mobilizing cross-functional teams Experience in nonprofit, community-based, or mission-driven organizations preferred Able to work effectively in a hybrid work environment Why Join the YMCA?  At the YMCA, you’re not just building a career—you’re building community. Mission-Driven Impact: Contribute to meaningful, measurable change every day Collaborative Culture: Work in a supportive environment grounded in shared values Comprehensive Benefits: Medical, dental, and vision coverage for you and your family Wellness & Belonging: Complimentary YMCA membership for you and your household Retirement Security: 10% employer contribution + 403(b) and Roth options Work-Life Balance: Generous PTO and holidays Professional Growth: Access to leadership development, training, and certifications Welcoming Environment: A culture where all individuals feel valued and empowered The YMCA of Metropolitan Washington is an equal opportunity employer. We are committed to a workplace culture where all employees are treated with fairness and respect.