Digital Marketing Specialist

Founded after the 2008 Ron Paul Presidential Campaign, Young Americans for Liberty (YAL) is the nation’s largest pro-liberty youth movement, building a powerful network of activists to transform states into beacons of freedom.

Our mission is to identify, educate, train, and mobilize youth activists committed to the ideals of liberty and the Constitution. Our vision is to create Liberty Lighthouse States that will Transform Our States into Beacons of Liberty. YAL also works to achieve this vision by electing liberty legislators and passing liberty legislation. 

YAL's culture is built on 5 foundational values:

1. Goal Setting: We orient our work towards specific goals that align with achieving our long-term vision.
2. Trust the Truth: We pursue the truth and are honest in all we do, even when it’s difficult. There should never be a situation where lying is the right answer if we’re truthful from the beginning.
3. Grassroots Mobilization: We win on principle by generating grassroots pressure on the politicians. Unless you are politically feared, you will not be politically respected. Education alone is not enough.
4. Principle: We believe in liberty — which provides the freedom to choose and requires taking responsibility for your choices — and individual rights — which must be respected at all times.
5. Power of the Individual: We recognize everyone has an innate ability to make a difference. Therefore, we are dedicated to aligning your goals and developing your strengths so you can unlock your full potential.

Candidates who will fit in with YAL's culture tend to be principled, entrepreneurial, passionate, and comfortable with ambitious goals and a fast-paced work environment.

Young Americans for Liberty is looking for a Digital Marketing Specialist who takes pride in precision, organization, and flawless execution. Every email, text message, digital ad, and web update you deploy helps engage donors, mobilize activists, and support YAL's mission.

If you're the type of person who catches small mistakes, enjoys process-driven work, and takes pride in getting every detail right, you'll fit right in.

The Digital Marketing Specialist is responsible for deploying digital communications across Young Americans for Liberty and the Young Americans for Liberty Foundation. Working closely with the Marketing team, you'll deploy communications across multiple digital platforms, manage audience data, publish content, and ensure every deployment is accurate and on time.

Success in this role is measured by accuracy, consistency, and speed. This role rewards execution. Demonstrate consistent accuracy, reliability, and ownership, and you'll have opportunities to take on additional responsibilities and help improve Marketing operations.

This position reports directly to the Director of Digital Marketing.

📍 Location: Fully remote (hybrid available for candidates located in Austin, TX)

• Build, schedule, and deploy marketing emails, P2P/A2P text messages, press releases, and social media ads
• Execute rapid-response communications when priorities shift
• Leverage AI tools to improve speed, accuracy, and efficiency

• Build and maintain audience lists in HubSpot
• Apply tagging, segmentation, and attribution standards
• Ensure every communication reaches the intended audience

• Publish blog posts and website content through Webflow
• Deploy content through the YAL Action Center
• Coordinate with external vendors on live calls and robocalls
• Support social media publishing as needed

• Support additional Marketing projects as priorities shift
• Identify opportunities to improve workflows and operational efficiency
• Review deployment performance data and identify opportunities to improve future deployments

• Digital communications are consistently deployed accurately, on time, and without operational errors.
• Standard operating procedures are followed with exceptional attention to detail
• Audience lists, tagging, and attribution remain accurate
• AI tools are incorporated into daily workflows to improve speed and accuracy.
• Consistent execution creates opportunities to take on additional responsibilities and operational improvements.

• Exceptional attention to detail and organizational skills, with the ability to execute repetitive, process-driven work accurately and consistently
• Strong technical aptitude and the ability to quickly learn new software and platforms
• Ability to manage multiple priorities and deadlines while maintaining a high degree of accuracy
• Experience using Google Workspace or Microsoft Office
• Strong communication skills, including proactively communicating deadlines, resource needs, and potential issues
• Strongly aligned with Young Americans for Liberty’s mission and principles.

• Experience with HubSpot or other CRM/email marketing platforms
• Experience with Webflow, Meta Ads, or SMS/text platforms
• Familiarity with AI tools such as ChatGPT, Claude, or Gemini
• Experience reviewing digital marketing performance data
• Familiarity with legislative advocacy or political organizations

Please submit:

• Please submit a cover letter explaining your commitment to YAL’s mission of advancing liberty, how your personal philosophy aligns with our principles, and how your experience has prepared you to actively contribute to making liberty win.
• Resume