Email Marketing Manager (Remote First)

Zensurance is redefining commercial insurance for Canadian businesses. 

As a leading InsurTech, we make getting the right coverage simple, fast, and accessible through a digital-first experience. Our platform combines advanced technology with deep industry expertise to deliver tailored insurance solutions that help businesses thrive.

Zensurance has been recognized for its rapid growth and industry impact:

✅ Top Insurance Employers (2022)

At Zensurance, we value ownership, collaboration, and innovation. Our team thrives on solving complex challenges, challenging the status quo, and making a real impact in an industry ready for change. 

If you're looking to build something meaningful in a fast-growing, customer-focused company, we’d love to hear from you!

We’re looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a database of over 500,000 contacts. This isn't just about newsletters; it’s about managing high-volume, highly segmented journeys for a diverse range of SMB industries.

In this role, you’ll act as the architect of our customer lifecycle, balancing complex HubSpot/Salesforce automation with high-converting creative.

If you’re an analytical marketer who thrives on A/B testing, experimentation, and finding creative ways to personalize the customer experience at scale, we want to talk to you.

Please note: This is a 12-month parental leave contract

Campaign Management: Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences.

Audience Segmentation: Ensure precise targeting by managing schedules, automation, and effective audience segmentation.

Platform Mastery: Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting.

Content & Design: Write high-converting copy and collaborate on visually effective email templates and layouts.

Automation & Journeys: Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement.

Optimization & Testing: Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics.

Performance Analytics: Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization.

AI Innovation: Identify and implement practical AI applications to improve marketing effectiveness and personalization.

Rich Experience: 5+ years in email focussed marketing roles.

Technical Proficiency: Strong, recent hands-on experience with both HubSpot and Salesforce.

Strategic Execution: Ability to manage the full campaign lifecycle from initial planning through launch.

Marketing Mechanics: Deep understanding of automation, customer journey orchestration, and list health.

Industry Knowledge: Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce).

Analytical Skills: Demonstrated ability to translate campaign data into improved conversion rates.

Communication Skills: Strong copywriting expertise with an eye for design and template structure.

Forward-Thinking: A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing.