Senior Copywriter

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. 

We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

Zocdoc’s most important asset is our people. In this role, you will play a critical role in shaping how Zocdoc is verbally experienced across digital channels. This role is responsible for developing high-quality, brand-aligned copy that supports both product and marketing initiatives. By translating strategic goals into compelling narratives, a Senior Copywriter ensures consistency across all touchpoints, strengthens brand voice, and helps communicate Zocdoc's mission with clarity and creativity to both internal teams and external audiences.

• Personally motivated by the challenge of turning complex ideas into clear, compelling narratives that resonate with real people.
• Autonomous, urgent, and creative. You genuinely love owning your work from concept to execution, moving quickly without sacrificing quality, and finding fresh ways to say things that have been said before.
• Highly collaborative, detail-oriented, and attuned to nuance in tone, voice, and audience.
• Passionate about language as a craft and a tool—whether you’re refining a single line of UI copy or building a full campaign narrative.
• A strategic thinker who can zoom out to understand the bigger picture and zoom in to perfect every word.
• The kind of person who asks smart questions, challenges assumptions, embraces feedback, and continuously looks for better, smarter ways to create impactful work.
• Serious about your work, but not about yourself.  Let’s face it - the way things are going, you kind of need a sense of humor

• Implementing verbal branding guidelines and maintaining a consistent brand voice across various channels.
• Creating copy for marketing collateral, including digital campaigns, website content, and program materials.
• Collaborating with cross-functional teams to ensure brand voice consistency in all communications.
• Writing and refining copy for selected user interface elements and digital product experiences.
• Maintaining and updating copy libraries, messaging frameworks, and content guidelines.
• Presenting copy concepts and creative rationales to stakeholders.
• Staying updated on industry trends, emerging platforms, and evolving copywriting tools.

• 5+ years of experience as a copywriter or content strategist in agency or in-house settings.
• Proficiency in content management systems and familiarity with SEO best practices; experience with AI writing tools is a plus.
• Experience with brand voice consistency across all materials, measured by brand audit scores.
• Experience utilizing user engagement metrics for written content, measured by click-through rates, time spent on pages, and conversion rates.
• Exceptional writing and editing skills, proactive communication, comfortable in collaborative settings, has a self-starting mindset and endless curiosity.
• The ability to integrate generative AI tools into daily workflows to automate tasks, foster innovation, and maximize productivity
• A Bachelor's or Associate's degree in English, Journalism, Communications, or a related major.
• Humility.  You believe in treating all people with dignity and respect, regardless of title or tenure